Microsoft’s Xandr Bans Political Ads
Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. The policy will go into effect in...
View ArticleThe Louis Vuitton Window Artist Bringing ‘Street Theater’ Beyond the Shop
Earlier this year, crowds of onlookers gathered outside Louis Vuitton stores in Paris, London, New York and Tokyo to catch a glimpse of legendary Japanese artist Yayoi Kusama. From the shop windows,...
View ArticleReckitt’s Marketing Chief Believes AI Will Improve Creativity and Lower...
Reckitt is betting that generative AI tools will not only unleash creativity at the multinational CPG, but help reduce its carbon footprint as well. That's according to Fabrice Beaulieu, who has worked...
View ArticleWhy Quiznos Resurrected the Spongmonkeys, Advertising’s Most Divisive Mascot
They've been called "gerbils with birth defects," "Mr. Potato Rats," "hell lemurs" and "the weirdest corporate mascot of all time." Since appearing in ads for Quiznos in 2004, Spongmonkeys have divided...
View ArticleExclusive: Peacock’s Love Island Activations Are Here to Steal Your Heart
A hot news bombshell has entered the villa. Top line Today, Peacock announced several co-promotional marketing partnerships and integrations for Love Island USA. Partners include Google Pixel, Spotify...
View ArticleF1 World Champion Max Verstappen Is Tired of Being the Designated Driver in...
F1 is growing in popularity worldwide--especially in the Netherlands thanks to Dutch driver Max Verstappen, who has been the world champion for the past two years. Dutch brewer Heineken is tapping into...
View ArticleDrake Makes Concertgoers Cry Using AR Snapchat Filter
Rapper Drake is incorporating augmented reality into his It's All a Blur tour by overlaying Snapchat's popular Crying Lens on concert attendees. During Drake's performance of "Laugh Now Cry Later," the...
View ArticleOngoing Writers and Actors Strikes Postpone Emmy Awards
The 2023 Emmy Awards will be pushed back from its September broadcast date as the Writers Guild of America and SAG-AFTRA continue to strike. Top line Sources close to the awards show confirmed to...
View ArticleAd Industry Hasn’t Shaken off the Economic Slump, but Green Shoots Are Sprouting
This summer has given the ad industry several reasons to be cheerful. Not only is "out of office" season well underway, but after a cloudy start to 2023, the market's outlook is slightly sunnier, too....
View ArticleBuilding for the Future: A Conversation With Brand Genius Lifetime...
Building responsive marketing is key to continued success. Paired with creative ideas and intuition, navigating unique trends and changes in the industry and our broader culture and society can drive...
View ArticleInside the Power of EA Sports’ Brand With Andrea Hopelain
The FIFA brand is strong, but the EA Sports brand may be stronger. Andrea Hopelain, svp of brand for EA Sports, joins Champions of Change to explain how she's overseeing the rebrand of the iconic FIFA...
View ArticleComplex Media Debuts AI Chatbot With Sprite
Music and culture publisher Complex Media, a part of BuzzFeed Inc., debuted a marketing activation Monday that uses generative artificial intelligence to power an interactive chatbot that produces...
View ArticleCultivated Meat Brand Writes a Marketing Primer for American Debut
Diners at the Jos? Andr?s hotspot called China Chilcano--a funky, neon-lit Peruvian restaurant in Washington D.C.--will be among the first in the U.S. to try cultivated meat beginning today. On the...
View ArticleJohannes Leonardo Hires First CMO to Ramp Up New Business
In its 16-year history, New York agency Johannes Leonardo never had a chief marketing officer. The creative shop let its work speak for itself while founders Leo Premutico and Jan Jacobs served as its...
View ArticleLady M Confections Celebrates Mid-Autumn Festival With AR-Powered Gift Set
The Mid-Autumn Festival is still a few months away (it falls on Sept. 29), but confectionary company Lady M Confections is starting the celebration early by revealing its Moonglow Gift Set and...
View ArticleTelevisaUnivision Has Best Upfront in Nearly a Decade for Volume
TelevisaUnivision is having its best upfront in terms of volume in nearly a decade. Today, the company became the fourth publisher to finish talks, following NBCUniversal, Paramount and Fox. And in...
View ArticleWarner Bros. Discovery Restructures Ad Sales Team Ahead of Upfront Close
Warner Bros. Discovery is shaking up its ad sales strategy, shuffling teams so that agencies will have a single point of contact to access all its inventory. The move comes a year after the company set...
View ArticleAdweek Podcast: Cam Kirk on Creating Space for Creatives
Cam Kirk is a busy man. Since leaving a career in medicine to become a photographer, he's captured the great and good of the rap industry through his lens: from Lil Baby to Megan Thee Stallion. The...
View ArticleThis Solar Panel Company Is Working With Influencers to Demystify Residential...
While influencer marketing might bring to mind visions of unboxing videos, beauty product demos and clothing hauls, solar company SunPower wants the relatability and accessibility of creators to help...
View ArticleStarbucks Uses Augmented Reality to Celebrate and Encourage Kindness
Celebrating the idea that kindness can be found anywhere, Starbucks launched an augmented reality experience that allows people to share kind messages with others. People can access this AR experience...
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