Sweden Unlimited Is the Master of Making the ‘Ugly’ Internet ‘Beautiful’
It's quite the family affair at the New York digital agency Sweden Unlimited. Established in 2001 by twin sisters Alex and Leja Kress (chief client officer and CEO, respectively) and Leja's husband,...
View ArticleCosmo’s Audience Is Exploding. Meet the Digital Director Who Knows What...
Jessica Pels, digital director of Cosmopolitan, first moved to New York as a 14-year-old to study ballet at the American Ballet Theatre. Her parents had only one condition: Pels, coming from Atlanta,...
View ArticleWhy In-House Roles Are in Demand Among Creatives
It's no secret that many brands are benefiting from moving work in-house--it cuts agency fees and allows clients to more efficiently combine creative and business talent under one roof, something...
View ArticleCBS Announces Premiere Dates for Its Murphy Brown Revival and Magnum P.I. Reboot
CBS is often the first broadcaster to lock in its fall premiere dates, but the network took a month longer than usual to finalize its plans for the new season. Now the network, which was No. 1 in total...
View ArticleTo Further Embrace Diversity, Agencies Need to Focus on Equity
The ad industry has been talking about diversity and inclusion for years. But after decades of critical thought, we're still not there yet. So, what are we missing? What haven't we tried? What can...
View ArticleFacebook Is Testing Augmented Reality Shopping Ads and Rolling Out 3 Other...
Facebook is taking yet another leaf out of Snapchat's playbook by bringing augmented reality commerce ads to the platform, the company announced at a holiday shopping event today. Michael Kors first...
View Article3 Ways to Break Through the Social Noise and Shape a Strategy That Resonates...
Disruption is a familiar term in advertising, but there's one modern development that's had a bigger impact on advertising than anything before it. Surprise! It's social media. The introduction of...
View ArticleAn Overworked Dad Becomes a Tireless Hero in This Touching Chinese Ad for BMW
A beautiful new short film from BMW China and Wieden + Kennedy Shanghai is celebrating a special kind of superhero: hardworking dads. The 15-minute video tells the story of a businessman and his...
View ArticleThe Google News Initiative Is Putting $25 Million Toward Fighting Fake News...
YouTube now has 25 million new ways to combat fake news, courtesy of parent company Google. The video site revealed in a blog post by chief product officer Neal Mohan and chief business officer Robert...
View ArticleFacebook Will ‘Figure Out’ Ads on WhatsApp but Is Focusing on Business Tools...
Facebook is hopeful about its plans to build out WhatsApp's offerings for business accounts, but it's staying mum on whether ads might be coming to the encrypted messaging service. David Fischer,...
View ArticleWhatsApp Is Now Labeling Messages That Are Forwarded
WhatsApp users will now have a way to tell if messages they receive have been forwarded to them. The Facebook-owned messaging application said in a blog post that starting Tuesday, it will label...
View ArticleUnivision Is Considering Selling Gizmodo Media Group and The Onion
Univision Communications Inc. has formally initiated the process of exploring the sale of Gizmodo Media Group and The Onion, the company announced today. Selling the companies would allow UCI to "focus...
View ArticleInstagram Users Can Now Add Question Stickers to Their Stories
Instagram Tuesday introduced a new way for users to spur interactivity with their Stories. The new questions sticker enables users to type questions and add them to their Stories via stickers that can...
View ArticleInstagram Is Testing a Way to Add Some Clarity to Its Verification Process
Instagram began testing a feature that would remove some of the mystery behind its verification process. The Facebook-owned photo- and video-sharing network confirmed that it is testing an...
View ArticleOn the Adweek Podcast: Celebrating the Most Powerful Women in Sports
This week, Adweek is honoring the most badass women in sports, including alpine racing superstar Mikaela Shiffrin, Adidas vp Alegra O'Hare and Lara Price, COO of the Philadelphia 76ers. Check out our...
View ArticleJet.com Is Appealing to New Yorkers With Pizza and Ice Cream
Ecommerce company Jet.com is opening a fulfillment center in the Bronx borough of New York in the fall. The center will reportedly enable deliveries of groceries and other items within the Bronx, as...
View ArticleOgilvy Fires Worldwide CCO Tham Khai Meng After Internal Investigation
Ogilvy terminated its longtime global creative leader Tham Khai Meng today after employees complained about unspecified violations of company policy, according to an internal memo from CEO John...
View ArticleThese Brilliant German Ads About Remarkable Women Are Getting Global Praise...
For most ad campaigns, winning gold at the Cannes Lions is the ultimate goal, often capping many months of industry acclaim and passaround. But here's a good example of an advertising effort for which...
View ArticlePapa John’s Founder Allegedly Uses N-Word in an Exercise to Prevent PR Snafus
The Papa John's public relations team has probably glued their palms to their faces at this point. According to Forbes, founder and former CEO John Schnatter was today accused of using the N-word and...
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