Agencies and Activists Demand B Lab Strip Havas of Its Certification, Update...
Activist group Clean Creatives and 25 B Corp-certified agencies submitted an official complaint to B Lab this week in a move that formalizes a growing critique of the global nonprofit within the...
View ArticleBooking.com Is Striking a New Balance Between Brand and Performance
In 2022, Booking.com showed up at the Super Bowl for the first time with a spot starring Idris Elba. It booked a second ticket to the Big Game in 2023, making a comeback with actress and producer...
View ArticleQ&A: Dept’s First Global DEI Leader on the Need for Progress
The role of diversity and inclusion within creative agencies has been under scrutiny for years now, with many companies introducing executive positions to oversee a maturing workplace culture....
View ArticleWhat to Consider About Speaking Out on Israel-Hamas War
The old saying "think before you speak" is probably best applied to anyone in a leadership position during circumstances of great magnitude. With the latest war in the Middle East and the unimaginable...
View ArticleCrosby Studios, Fusalp Let Customers Try on Clothing With Zero10’s AR Tech
Interior design firm Crosby Studios partnered with fashion AR try-on company Zero10 to add augmented reality features to the Crosby Studios x Fusalp collaboration inside Fusalp's Paris flagship store....
View ArticleSnap Brings AR Tech to Classrooms to Help Students Learn STEM Concepts
Snap partnered with ed-tech company Inspirit to bring augmented reality technology to classrooms across the U.S. with the goal of helping students better understand STEM concepts. Inspirit's platform...
View ArticleAutodesk and Maximum Effort Buy Into More Human B2B Marketing
A company doesn't have to tell a buyer every detail and benefit of its product to prove its value. It just needs to show it in action. B2B marketers, with the help of their creative partners,...
View ArticleAudio’s Next Play: Unlocking the Power of Sound
Audio has become an invaluable tool in marketers' arsenals. To further explore its potential, Adweek held Audio's Next Play, part of the Crack the Code virtual series. Marketers from brands and...
View ArticleChips Ahoy Highlights Multicultural Artists Using Augmented Reality
Cookie maker Chips Ahoy is celebrating multicultural artists with its "Happy By Design" campaign, which allows people to access an augmented reality art gallery from anywhere in the world. For this...
View ArticleQ&A: Black at Cannes Founder on the Movement’s First Year and Future
Earlier this year, the World Federation of Advertisers (WFA) released its second global diversity, equity and inclusion census, which discovered that despite all of the pledges made across the industry...
View ArticleIkea’s Halloween Ads Shoo Away Monsters Hiding Under the Bed
A dark room can seem spooky to kids, especially during the Halloween season when scares are around every corner. And are there really monsters hiding under the bed? Ikea aims to reassure children that...
View ArticleLeBron James and Erling Haaland Prove the Power of Family in Beats Ad
For NBA champion LeBron James and Premier League star Erling Haaland, success is a family affair--both in and outside the sports realm. As a longtime Beats ambassador on top of his athletic career,...
View ArticleA Journey of Rebranding and Resilience With Keith Dawkins
Keith Dawkins' journey from a small New Jersey town to the helm of the Harlem Globetrotters and Herschend Entertainment Studios is a story of transformation and vision. His forward-thinking approach to...
View ArticleInside the Frasier Reboot’s Eggcellent, Pun-Filled Marketing Campaign
Will the real Frasier Crane please stand up? With Kelsey Grammer's Frasier Crane originally appearing in Cheers before getting a self-titled, long-running spinoff, the character has a fandom and...
View ArticleSnickers and NFL Encourage Fans to Share Their ‘Rookie Mistakes’ in AR
For the second year in a row, augmented reality company Blippar worked with The Mars Agency to bring an augmented reality experience to the Snickers and NFL "Rookie Mistake" campaign. This year,...
View ArticleSalma Hayek Crashes a Dinner Party in Kahlúa’s Melodramatic Campaign
The espresso martini is one of the most popular drinks in the world. But with people cutting back on nights out amid the cost of living crisis, Kahl?a has called on a special guest to reassure drinkers...
View ArticleAgency Execs Rally for a More Strategic Pitch Process
Darla Price, president of Ogilvy New York, is reimagining a pitch process that evaluates long-term partnership potential over isolated ideas. She posed to a group of other agency execs that the 4A's...
View ArticleBridgerton Breakout Star Shills for Booze-Free Spirits Brand
As the dreamy duke from Bridgerton, Reg?-Jean Page worked his smoldering magic to win over his on-screen love interest, along with a massive Netflix audience. In a commercial for Seedlip, the...
View ArticleGoogle Rolls Up More Formats Into YouTube Ad Buys
Earlier this month, Google made changes to the types of inventory that get included in certain YouTube ad buys by default, the latest example of platform algorithms choosing where ads ultimately run....
View ArticleGoogle Lets Shoppers Try On Hair Color, Foundation in AR
To help shoppers find the perfect products for them, Google has expanded its AR beauty toolset to allow consumers to try on hair colors and foundations in augmented reality directly from Search. With...
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