Chronic Cellars Brings Skeleton Mascot to Life as AI Sommelier
To teach people about its beverages, winemaker Chronic Cellars worked with design firm Rock Paper Reality on an augmented reality experience featuring Chronic's skeleton character, Purple Paradise, who...
View ArticleLego’s Holiday Snowball Fight Ad Continues Superpower Focus
Iconic toy brand Lego's global campaign for the holidays this year continues its superhero theme to promote the "Play Is Your Superpower" platform as the company encourages prioritizing play in...
View ArticleTan France Rips Up the Holiday To-Do List in Marks & Spencer’s Star-Studded Ad
Queer Eye fashion expert Tan France chucks a board game in a fish tank, while Emmy-winning Ted Lasso star Hannah Waddingham tosses paper crowns into a leaf mulcher. They are among the celebrity cast...
View ArticleDoritos Develops AI Tech to Cancel its Crunch for Gamers
The sound of someone eating while talking is never pleasant, and it's a problem gamers have faced for years as they interact through their headsets while blasting up a storm on Fortnite. Well, snack...
View Article5 Key Takeaways From the 2023 ANA Masters of Marketing Conference
Growth, AI and the economy were all big buzzing topics at the ANA Masters of Marketing conference, which just wrapped up its annual October run at the Rosen Shingle Creek resort in Orlando. The event...
View ArticleThis New Platform Uses AI to Streamline Brand Deals With Creators
When Arthur Leopold became Cameo's first employee in 2017, notoriety was exclusive to an elite group: those who had already secured the fans that would pay them for personalized pep talks and birthday...
View ArticleMagnolia Bakery Makes First Foray Into Weed World With Edibles Collab
In a match made in stoner heaven, Magnolia Bakery and Green Thumb Industries are collaborating on cannabis-infused chocolate bars based on the famous pastry shop's banana pudding and red velvet cake....
View ArticleNetflix’s Ad Tier Hits 15 Million Monthly Active Users Ahead of 1-Year...
Netflix's ad tier is celebrating its birthday by rolling out some new numbers. In a blog post today marking one year of Netflix's ad-supported tier, Amy Reinhard, the company's new president of...
View ArticleDía de los Muertos: The Super Bowl of Creativity in Mexico
One of the wonderful things about global creativity in our industry is witnessing how cultural celebrations and traditions have evolved into opportunities for brands and creative companies to...
View ArticleBed Bath & Beyond Markets Its Comeback as ‘An Icon Returns’ in First Work...
Bed Bath & Beyond, now a fully online retailer, is launching its comeback campaign today, helmed by independent creative agency Arts & Letters. Brand and agency are partnering for the first...
View ArticleTechMagic Podcast: Humane’s AI Wearable and Call of Duty Turns 20
Cathy Hackl and guest host Lee Kebler release their fourth episode of TechMagic, the show that dives deep into today's tech news and explores the future of tech and gaming. In this episode, Hackl and...
View ArticleSupermarket Waitrose Saves Party Mishaps in a Christmas Ad for Fun Grown-ups
The tree is lit and the hosts are bedazzled for their Christmas party, but things keep going wrong. First the guests arrive too early, then two people get locked in the bathroom and the power goes out....
View ArticleStagwell Acquires Fast-Growing Creative and Social Agency Movers+Shakers
Stagwell has acquired agency Movers+Shakers in a move that adds social media prowess to the Stagwell network. Movers+Shakers will join Stagwell's Constellation network of agencies, which includes...
View ArticleCoke’s Tab Dilemma Begs the Question: Is There a Marketing Case for...
This year, an estimated one million people will visit the World of Coca-Cola, the company-funded museum whose 100,000 square feet of exhibits, memorabilia and interactive installations consistently...
View ArticleWasty Not, Want Not: Coach Brand Drops Sustainability-Minded Holiday Ad
The costumed character's name is Wasty, and he shuffles around town gathering up garbage. Sometimes, he peeks through windows to watch people's wasteful household habits. If that doesn't immediately...
View ArticleInside NBCUniversal’s Bigger, Brand-Filled BravoCon 2023 in Las Vegas
What happens in Vegas, stays on social media--thanks to BravoCon's new, expanded partnerships for 2023. With BravoCon's move to Las Vegas for its Nov. 3-Nov. 5 event at Caesar's Forum, NBCUniversal...
View ArticleTubi Reaches 70 Million Monthly Active Users, 30% Revenue Growth
It's good Tubi in ad-supported streaming for Fox. During a Q1 fiscal earnings call today, Fox touted the growth of its ad-supported streamer, Tubi, even amid an overall advertising dip. "At Tubi, we...
View ArticleCBS Is ‘Virtually Sold Out’ of Super Bowl Ads
The Big Game remains big among advertisers. Today, Adweek learned that game inventory for Super Bowl LVIII on CBS is "virtually sold out," according to a Paramount spokeswoman. And with still a few...
View ArticleWhy Would Anyone Name Their Ad Agency Murder Hornet?
"My company would never work with an agency with the word 'murder' in its name." "Murder hornets failed to launch in the U.S." "I prefer almost any of the other names on the list." The above is advice...
View ArticleYouTube Amps Up Global Efforts to Eliminate Ad Blockers
YouTube is getting more muscular with ad-blocking software. The platform is showing warning messages about breaking its terms of service to people using blockers, the company confirmed to The Verge....
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