After Buying Scripps in March, Discovery, Inc. Mulls Going Direct-to-Consumer
Discovery Communications became Discovery, Inc. when it closed its merger with Scripps Networks Interactive in March, bulking up to 17 networks in the process. As he finishes combining the two...
View ArticleMarketers Aren’t Worried About Being Replaced by Machines, but Maybe They...
A pop quiz befitting our times: Can you guess what travel agents, mail carriers, data entry clerks, security guards and medical secretaries have in common? If you've been paying attention to the news...
View ArticleAT&T Proclaims Itself a ‘Modern Media Company’ as Verizon Retreats From Content
The country's two biggest wireless carriers looked like vastly different companies in earnings calls this week. While AT&T proclaimed that its acquisition of Time Warner and AppNexus finally gave...
View ArticleHow to Determine Instagram Pricing for Influencer Marketing
Instagram has undoubtedly contributed to the majority of influencer marketing spend over the past few years. In fact, in 2017, Instagram influencer marketing had already become a $1 billion industry,...
View ArticleMDC Partners and CP+B File Motion to Dismiss Diet Madison Avenue Defamation...
The legal entanglements involving anonymous whistle-blower group Diet Madison Avenue, MDC Partners, CP+B and that agency's former chief creative officer Ralph Watson moved into a new phase this week as...
View ArticleHavas Germany Made Trees ‘Scream’ to Fend Off Illegal Loggers
Some of the last European primeval forests in Romania are being illegally depleted every day, and Havas Germany has had enough. The agency has launched an initiative to raise awareness not only that...
View ArticleFacebook Launched a Pre-Emptive Strike Prior to Brazil’s General Election
General elections are coming up in Brazil in October, and Facebook detailed some steps it is taking to ensure that the social network is not used to compromise those votes. Head of cybersecurity policy...
View ArticleViacom Purchases AwesomenessTV in Bid to Expand Portfolio
Viacom has just purchased multichannel network AwesomenessTV, which reaches a purported 158 million subscribers and boasts 300 million monthly views, in another recent move to expand its portfolio. The...
View ArticleLinkedIn Added a Voice Messaging Feature
LinkedIn users who prefer saying it over typing it can now do so with voice messaging on the professional network. The feature is currently rolling out on LinkedIn's iOS and Android applications, with...
View ArticleHow YouTube Red Successfully Rebranded After Years of Sounding Like a Porn Site
Ever since YouTube launched its subscription streaming service, YouTube Red, in fall 2015, the platform's name has been the subject of a slew of jokes making light of its similarity to porn sites like...
View ArticleFacebook Acquired Email Startup Redkix for Workplace by Facebook
Facebook's latest acquisition was completed with an eye toward its Workplace by Facebook enterprise offering, as email startup Redkix was scooped up by the social network. Redkix combined email,...
View ArticleFacebook Will No Longer Allow Exclusion of Certain Groups Via Its Ad...
Facebook signed a legally binding agreement earlier this week with the office of Washington Attorney General Bob Ferguson in which it agreed to ensure that third-party advertisers cannot exclude ethnic...
View ArticleDomino’s Is Bringing Its Pizzas Into Augmented Reality With a National...
Domino's is turning its pizza boxes--and the pizzas that go inside them--into an augmented reality campaign. This weekend, the pizza chain will begin running a national ad campaign that lets Snapchat...
View ArticleTwitter Is Taking the Pitch for the 2018 MLS All-Star Game, MLS Homegrown Game
Twitter is lacing up its cleats for the 2018 Major League Soccer All-Star Game Presented by Target, which will take place at Mercedes-Benz Stadium in Atlanta Aug. 1. Hashtag-triggered emoji were...
View ArticleCBS Ad Sales Chief ‘Fully’ Supports Les Moonves After Sexual Harassment...
Hours after the New Yorker published its explosive story in which six women accused CBS Corp. chairman and CEO Leslie Moonves of sexual harassment and intimidation, one of CBS' top female execs said...
View ArticleAmazon Studios New Chief Says Prime Video’s User Interface is About to Get a...
After five months as the new head of Amazon Studios, Jennifer Salke unveiled her strategy for the streaming service--and promised that Prime Video's often-frustrating user interface is about to get a...
View ArticleMatthew Weiner’s Mad Men Followup For Amazon Gets a Teaser and Premiere Date
Amazon capped its appearance at the Television Critics Association's summer press tour in Los Angeles by releasing the first teaser and announcing a premiere date for The Romanoffs, which is Matthew...
View ArticleLinkedIn: Here’s How to Delete a Conversation
Did you know LinkedIn allows you to delete conversations from your inbox? Our guide will show you how this works. Note: These screenshots were captured in the LinkedIn application on iOS. Also note, if...
View ArticleAdam Greco Joins Beringer Capital as Analytics Advisior to Digital Experience...
Today Adweek parent company Beringer Capital announces that Adam Greco will join the firm as an analytics advisor to its Digital Experience Fund. The Digital Experience Fund, which includes Adweek,...
View ArticleSamsung and Publicis Expand Partnership as Leo Burnett Takes Over Global...
Samsung has awarded more work to Publicis Groupe, expanding its existing partnership with the holding company, by naming Leo Burnett lead agency solution for its global visual display business (meaning...
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