Facebook Is Cutting Off API Access for Apps That Failed to Meet Its Aug. 1...
Facebook vice president of product partnerships Ime Archibong issued a reminder to developers with applications that use the social network's platform APIs (application-programming interfaces): Today...
View ArticleSee How Peloton Gets Cyclists ‘On to the Next’
Anyone who has ever taken a spin class can confirm that it is not for the faint of heart. From the moment you secure your foot onto the pedal you're committing to a temporary, yet grueling sojourn...
View ArticleHow Facebook and Google Are Changing the Travel Industry for Brands and...
Emerging technologies are changing not just how travel brands do business but also when they do it. After years of intense focus on the moment of conversion, travel companies are beginning to reach...
View ArticleHow GLOW’s Creators Decide Which ’80s Brands (Like Nerds) to Include in the Show
The Netflix comedy GLOW is inspired by a real women's professional wrestling TV program (Gorgeous Ladies of Wrestling), but that's far from the only '80s brand that pops up in the series. Liz Flahive,...
View ArticleThese Are the 8 Best Movie Marketing Campaigns of 2018 (So Far)
2018 has been a weird year for movie marketing. Overall theatrical ticket revenue is up, but actual ticket sales are down, with the increased revenue coming mainly from a handful of early-year...
View ArticleHow Much Time Did You Spend on Facebook and Instagram Today?
Facebook and Instagram want people to spend quality time on their platforms, even if that means spending less time on their platforms. Instagram product management director Ameet Ranadive and Facebook...
View ArticleEmbattled Papa John’s Hires WME’s Endeavor as Its New Agency of Record
Pizza chain Papa John's has turned to another ad agency to help the company move through its ongoing identity crisis. The brand chose Endeavor Global Marketing, the creative division of the Endeavor...
View ArticleCP+B Co-Founder Alex Bogusky Will Return to Advertising After 8 Years
Alex Bogusky, the co-founder and executive creative director of Crispin Porter + Bogusky, is returning to the agency world eight years after swearing off advertising altogether, according to two...
View ArticleMove Over Pink Cadillac, Mary Kay Is Rewarding Sales Reps With Mini Coopers Now
Companies incentivizing top performers with flashy perks is nothing new, but there's probably no company that's mastered it better than cosmetics empire Mary Kay, and no incentive more famous than the...
View Article‘Real Gun Bill’ Campaign Assigns a Zero-Dollar Value to Senators’‘Thoughts...
There's a common refrain among conservative politicians in the wake of mass shootings involving sending "thoughts and prayers" to families of victims and others impacted by these tragedies. A group of...
View ArticleFacebook Is Committing Another $4.5 Million to Initiatives for News Publishers
Facebook announced Thursday that it is pumping another $4.5 million into Facebook Journalism Project initiatives for news publishers. Global head of news Campbell Brown said in a blog post that...
View ArticleHow Brands Can Spice Up Adverts With Augmented Reality Banner Ads
Once hailed as the future of online advertising, banner ads have since sunk into a state of functional utility. They're a must-do, of course, but no longer exciting or driving huge conversions. And...
View ArticleHow Can Marketers Deal With an Oversaturated Digital Space? Turn Back to...
"Saturated" does not begin to describe the channels for digital marketing. Brands wield billion-dollar budgets for it like the internet is about to go out of style--and maybe that's because, in some...
View ArticleSee a Smart Home Go Rogue in New State Farm Campaign
Over the years, State Farm Insurance has emphasized that they are prepared to be there for you like the very best neighbor, whether your car breaks down or your "she-shed" is inexplicably engulfed in...
View ArticleHoneywell Selects Custom IPG Agency as AOR
Honeywell is the latest client to turn to a holding company's dedicated unit approach. The multinational consumer and commercial goods conglomerate consolidated its advertising account by selecting a...
View ArticleH&M’s New Brand Tapped Into the Power of Influencers and Instagram Polls to...
For some creators on Instagram and Snapchat, their followers are the real influencers. Their followers decide what they like, what they want more of and will voice any dissatisfaction with the...
View ArticleEven With Wrestling and More Football, Scripted Shows Will Still Be a Big...
Fox chiefs Dana Walden and Gary Newman still aren't talking about their own futures after the Disney-Fox deal closes, but the Fox Television Group chairmen and CEOs are sharing more details about what...
View ArticleHere’s How Voice Technology Is Becoming More Inclusive
In 1972, Julia Child's PBS show The French Chef became the first program to offer captions for the hearing impaired. It was a watershed moment for the deaf and hard of hearing in the U.S., and...
View Article3 Ways CPG Brands Can Use Influencers to Boost Their Marketing Strategies
The evolution of consumer behavior has accelerated dramatically over the last decade, and targeting consumers has become harder than a game of cat and mouse for many marketers. Shifting preferences,...
View ArticleGoogle Is Playing the Long Game in Africa, but Will Its AI Center Pay Off?
Google's forays into Africa have culminated in the announcement of the company's first AI center on the continent, which is set to launch in Ghana's capital of Accra later this year. Google chose Ghana...
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