Why Thursday’s Free Speech Editorials Represented a ‘Moment’ for the Media
Hundreds of newspapers across the country published editorials today in defense of a free press. In response to President Trump's repeated attacks on the media, most recently calling the media the...
View ArticleAudi Redefines ‘Getaway Car’ in This Epic Martial Arts Battle
This past June at the Cannes Lions, BBH co-founder Sir John Hegarty, along with Eva Santos, global CCO of Proximity Worldwide, discussed how locally created work can have a more significant impact for...
View ArticleAmazon Is Reportedly Looking to Buy a Movie Theater Chain
Amazon--coming soon to a big screen near you. According to sources who spoke with Bloomberg, Amazon is reportedly looking to acquire Landmark Theatres, a 44-year-old movie theater chain, with 52...
View ArticlePresident Trump’s $717 Billion Defense Spending Bill Withholds 50% of the...
On Monday, President Donald Trump signed into law a massive, $717 billion defense bill for 2019 that promised to, among other things, increase some soldiers' salaries, repair "crumbling military...
View ArticleBrand Safety Concerns Come to Twitter as Sponsored Tweets Run on Profiles...
The brand safety issues that plagued YouTube and Facebook in recent years have now made their way to Twitter. The 4A's Advertiser Protection Bureau (APB), formed in April as an industrywide effort to...
View ArticleIndoors in July? Console Games Were One of Facebook IQ’s Topics to Watch
July is perceived as a month for outdoor activities, but when the temperatures got too high, Facebook users turned to console games, making them a Topic to Watch for the month, according to Facebook...
View Article4 Ways Media Companies Can Take Advantage of a New Era of Native Advertising
The media industry is in the midst of huge changes that are demanding new revenue models, innovative new product configurations and a willingness to explore untapped markets. With traditional...
View ArticleFacebook Expanded Its Level Up Program and Revealed Its Gamescom Plans
Facebook launched its Level Up Program in June for video game content creators, designed to help livestreamers grow their audiences on the social network. The program was originally limited to users in...
View ArticlePre-Roll Ads as Talent Contest? The Longer You Don’t Skip, the More Votes...
Extra Gum is making the medium the message with Extra Support Acts, a campaign that turns YouTube pre-roll ads into a platform that gives 16 emerging Australian music acts a significant audience boost...
View ArticleEveryone Is Your Mom in This Crazy Delta Stunt That Guilts You Into Flying Home
On the continuum of maternal guilt trips, Delta Air Lines may have carved out some new, good-natured ground with a stunt that encourages Seattle residents to fly home to see their mothers. Created by...
View ArticleThe Top 20,000 Facebook Pages Posted More Content During the Second Quarter...
Social media management tool Buffer teamed up with content marketing tool BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook during the second quarter of 2018, and...
View ArticleChuck Norris Gets Replaced by Truck Norris in This Wonderfully Over-the-Top...
Chuck Norris is no stranger to advertising, but it's rare we see him not throwing a roundhouse kick or being portrayed as a meme-era Paul Bunyan capable of impossibly epic deeds. (His last ad...
View ArticleBarbarian’s New Receptionist Is an Echo Show Named ‘Barb’
Digital agency Barbarian Group's new receptionist, Barb, doesn't collect a paycheck, isn't getting breaks or benefits and can work endless overtime. Barbarian, however, isn't violating New York State...
View ArticleAmazon Is Losing Its Smart Speaker Dominance, According to New Report
Amazon is no longer the smart speaker king. A report from research firm Canalys this week found that Google Home shipments outpaced those of Amazon's Echo products for the second straight quarter as...
View ArticleA Fruit Rocket Is Actually the Best Bad Idea Pitched in These Delightfully...
Creative that comes out of the Pacific Northwest has its charms. On one hand, work from Portland and Seattle can have an edge, (see: early Nike work from Wieden + Kennedy), and on the other, it is at...
View ArticleHow Brands Can Use AI to Boost Their Email Marketing Strategy
For many marketers, email is the channel that delivers the highest ROI. But what if it could perform even better? Average open rates for email hover around 21 percent and click-through rates are a...
View ArticleHow Ritual Is Marketing a Direct-to-Consumer Vitamin Brand in the Age of...
In the age of the wellness craze--often featuring health experts lacking classic credentials, DIY home medical remedies and somewhat extreme measures like juice cleanses--brands make bold promises...
View ArticleTelemundo, Mashable Partner for Regular Tech Programming on Linear TV
Mashable and Telemundo are expanding their partnership to linear TV. The technology segment, dubbed El Pulso v?a Mashable, will air in Spanish every Tuesday on Telemundo's morning show, Un Nuevo D?a. A...
View ArticleTop 5 KPIs Social Media Marketers Need to Track and Improve
Social media is an important business tool. According to the 2018 Global Digital Report, there are over 3 billion active social media users. It's no wonder, therefore, that businesses continue to...
View ArticleAgency George P. Johnson Taps Onetime IBM Lead at Ogilvy to Handle His Former...
Experiential marketing agency George P. Johnson (GPJ) announced the hiring of Marcos Ribeiro as vice president, global executive creative director for the IBM account, as he can provide expertise on...
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