Discovery to Launch 6-Part Series on U.S.-Mexico Border
Discovery will spotlight law enforcement and other stories from the U.S.-Mexico border in a new six-part reality series called Border Live, which debuts Dec. 5. "The U.S.-Mexico border has been the...
View ArticleWhy KFC Turned a Tweet From One of Its Biggest Critics Into a U.K. Ad Campaign
KFC in the U.K. and Ireland clearly has no problem calling itself out. When the chain had to close many locations due to an unexpected chicken shortage, it ran one of the best apology ads of all time,...
View Article40% of Likely Young Voters Say They Haven’t Seen Any Political Ads
Television remains king of political advertising, according to new research from Adobe. A new report commissioned by Adobe and provided exclusively to Adweek suggests that the older you are, the more...
View ArticleIkea Sold a Product on a Global Scale by Tapping Into Local Values
Ikea's latest commercials in the U.S. and India are two excellent examples of how advertising can be successful by employing innovative storytelling skills specific to each culture, while maintaining a...
View ArticleHow Brands Can Ensure Influencers Hold Up Their End of the Deal
In a tale as old as time, yet another brand is learning what it means to vet agreements before moving forward with them. This time around, public relations firm PR Consulting Inc. is suing influencer...
View ArticleDollar Shave Club Names Adobe as Primary DSP Partner as It Accelerates Its...
The rise of direct-to-consumer brands is arguably one of the most distinctive trends in marketing during the digital era. Largely defined by their lack of reliance on middlemen, this new wave of brands...
View ArticleBBH Restructures Leadership in New York Office
BBH is restructuring leadership in its New York office. Brett Edgar was promoted to the role of managing director, while BBH New York CEO Anthony Romano is leaving the agency for an unspecified...
View ArticleOver 100 Agencies Are Rallying Behind This Bold Campaign to End Sexual...
More than 100 agencies in the U.K. are supporting a new campaign that aims to finally put an end to sexual harassment in advertising by placing executives right in the middle of some very uncomfortable...
View ArticleGod-is Rivera Joins Twitter as Global Director of Culture and Community
Twitter has hired God-is Rivera from VMLY&R in the newly-created role of global director of culture and community, effective Nov. 12. "As a black woman who has worked in industries in which I have...
View ArticleMacy’s Holiday Ad Is a Touching Tale of Being Apart From Those We Love at...
The Space Station is only about 250 miles from Earth, and astronauts are never alone there, yet it remains a perfect modern metaphor for isolation. The reason is simple: It's the ultimate mental image...
View ArticleAdweek’s Brand Genius 2018: These 10 Marketers Triumphed by Fearlessly...
We appear to be surrounded by geniuses these days. The day this issue went to press, news outlets referred to, among other people, a soccer star, a DJ, a Tesla owner and the inventor of avocado toast...
View ArticleInfographic: The Impact of the 2018 Midterms on Local TV Inventory
Election Day is Tuesday, and as millions of Americans get ready to head to the polls, political ads have been pouring in to local markets. New research from independent planning and buying firm Mercury...
View ArticleWhy Media Agencies Think Clients Will Come Crawling Back After In-Housing...
During the ANA's Masters of Marketing Conference in Orlando, Fla., late last month, the heated debate over what benefits clients gain from taking work, especially programmatic buying and data...
View ArticleMedia Needs to Establish Clear Boundaries Between Editorial and Sponsored...
"You are very fake news." When I heard about Newseum's controversial T-shirts--now withdrawn and hopefully recycled--I felt an odd shiver of guilt. I had to step back and ask myself why. And I came to...
View ArticleThese 4 Brands That Serena Williams Has Aligned Herself With Are as Bold as...
The typical path of the superstar athlete turned product endorser is to land some choice deals and appear in ads that work hard to offend no one and try hard (sometimes too hard) to make people laugh....
View ArticleWhen It Comes to Causes She Believes In, Serena Williams Is Not Here for the...
Beyond her work with established brands, Williams channels considerable energy into effecting change, and her fashion line, Serena, is the most recent, and tangible, example. While other marketers use...
View ArticleHow Serena Williams Became a Branding Tour de Force With Fierce Ambitions Far...
Serena Williams' signature move has always been to display grace under pressure, to pivot away from the mundane toward the metaphysical, to plant her feet firmly in her most inspired authentic self....
View ArticleLosing a Race for Congress Inspired Girls Who Code’s Founder to Tackle the...
Sometimes you have to fail first to learn how to succeed. Reshma Saujani knows all about both. A Yale-trained attorney, Saujani suspended a successful career in finance to launch a political campaign...
View ArticleSNL’s Midterm Election Parody Is Both Hilarious and Devastatingly Accurate
In case you've only heard this a mere nine times within the last hour, allow us to be the tenth: tomorrow's midterms are the most important election our country has seen in a while. It's an observation...
View Article3 Ad-Tech Stories You Need to Know This Week
Last week, the ad industry collectively mulled the cost posed by the rising tide of privacy and, in particular, walled gardens' policies, media owners seized upon D2C's taste for "traditional media"...
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