Short and Lovely, These Holiday Tales Promote Lifetime’s Catalog of Christmas...
Scoff if you must, but holiday movies are a comfort food that many enjoy consuming each Christmas season. And we're not just talking about enduring favorites like Home Alone and Die Hard; the full...
View ArticleRoseanne Was 2018’s Most-Watched TV Series, Averaging 20 Million Viewers
Roseanne's brief, controversial return to the airwaves this spring ended in disaster, but not before making enough of a splash that the revived sitcom turned out to be 2018's most-watched series in...
View ArticleFacebook Pages That Repurpose Videos From Other Sources Cannot Be Monetized
Facebook is taking aim at pages that post repurposed video clips from other sources, without any editorial input of their own. The social network revealed in an update to an April blog post that pages...
View ArticleLil Jon and Kool-Aid Man Dropped a Christmas Track That’s Insane, Amazing and...
Move over, Lil Yachty and Donny Osmond, because the world of branded hip-hop just got a new unexpected duet: Lil Jon and Kool-Aid Man. With their catchphrases being "Yeah!" and "Oh yeah!" respectively,...
View ArticleRussian Trolls Used ‘Digital Marketing Best Practices’ to Sow Discord, Senate...
The Russian troll farm responsible for running disinformation campaigns intended to influence the 2016 presidential election reached more people on Instagram than on Facebook, and...
View ArticleLes Moonves Fired For Cause By CBS, Won’t Receive $120M Severance
Former CBS chairman and CEO Les Moonves will depart the company without his $120 million payout, the CBS board of directors said Monday night. Moonves, who had led CBS since 2007, left the company in...
View ArticleHypergiant Space Age Solutions Acquires Software Developer Black Pixel
Hypergiant Space Age Solutions acquired custom software development studio Black Pixel. Terms of the transaction were not disclosed. Machine intelligence technology company Hypergiant Space Age...
View ArticleIAB Tech Lab Rolls Out Podcasting Certification Program to Push for Uniform...
The Interactive Advertising Bureau Tech Lab is attempting to bring a measure of uniformity to the messy world of podcast advertising. The trade group rolled out a new compliance program on Tuesday that...
View ArticleNewell Brands Consolidates Global Business With WPP
Newell Brands announced today that it's expanding its relationship with WPP by appointing it as its global communications partner across all brands--including Rubbermaid, Elmer's, Paper Mate, Sharpie,...
View ArticleOpenX Lays Off 100 as Part of Strategic Overhaul
Ad-tech company OpenX today confirmed it has laid off approximately 100 members of its global staff. The job losses are apparently the latest act in a strategic overhaul. The supply-side outfit...
View ArticlePodcast Ads Perform Better Than Other Digital Ads, Research Finds
A listener can remember the brands and products heard on an ad featured on a podcast, according to a series of Nielsen studies commissioned by Midroll, the advertising sector of Stitcher, a podcast...
View Article5 Brands That Actually Did Some Good in 2018
Around this time of year, we start making resolutions to be better people--be it by drinking more water, learning a new skill, connecting with lost friends, or promising not to swear quite as often....
View ArticleThanksgiving, Black Friday, Cyber Monday Dominated Facebook IQ’s Hot Topics...
Conversation about Thanksgiving, Black Friday, Cyber Monday and Christmas thoroughly dominated Facebook and Instagram in November, according to the latest Hot Topics report from research arm Facebook...
View ArticleVideo: Bleacher Report Celebrated Sneakerhead Culture With Its Latest Pop-Up
In New York's Chelsea neighborhood earlier this month, an unassuming building recently played host to a crowd of sneakerheads and VIPs gathered to learn more about the culture of the shoe and customize...
View ArticleDow Jones Media Group Has Changed Its Name to ‘Barron’s Group’
More than two years after Dow Jones Media Group formed to boost a collection of brands' visibilities to clients and audiences, the group is getting a name change. The group, which includes Barron's,...
View ArticleStrangers Talk About the Stigma, Shame and Anguish of Debt in This Powerful...
The heaviest burden of spiraling debt is often that we have to bear the weight alone. Despite modern society's reliance on student loans, credit cards and other forms of debt, there are many stigmas...
View ArticleHow Lucidchart’s Animal Explainers Became One of Today’s Most Beloved Ad...
If your job entails making flowcharts, process maps, org charts or other diagrams, you've probably heard of Lucidchart, the collaborative design software. But that still leaves roughly 99 percent of...
View ArticleTwitter iOS Users Can Now Easily Switch Between Top Tweets and Latest Tweets
iOS users get first crack at Twitter's option to toggle between top tweets and the latest tweets. The social network revealed at the end of October that it was testing the feature, and Tuesday, it...
View ArticleThe New York Public Library Released an Insta Novel of A Christmas Carol
The New York Public Library is marking the 175th anniversary of the first release of Charles Dickens' A Christmas Carol Wednesday with the debut of a new Insta Novel. The NYPL teamed up with New York...
View ArticleThis Ode to Body Odor Is Far From the Pits for New Deodorant Brand
And now for a little song and dance about embarrassing body odors. While it might not be an obvious subject for a musical number, it inspired a long-form ad in that genre for challenger brand, Lume...
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