Twitter and the College Football Playoff Huddled Up for National Championship...
Roll Tide or Tiger Rag? Twitter has got you covered either way for Monday's College Football Playoff National Championship game Monday night at Levi's Stadium in Santa Clara, Calif. David Herman of...
View ArticleAudi Will Showcase Its E-tron Models With an ‘Electric’ 60-Second Super Bowl...
Mark off another car brand advertising during the Super Bowl this year. Audi announced today that it will run a 60-second spot during the second quarter of the game, airing on Feb. 3 on CBS. This will...
View ArticleEllen DeGeneres Wants Kevin Hart Reinstated as Oscars Host
The job of Oscars host has been vacant since Kevin Hart stepped down almost a month ago, after his years-old anti-gay tweets resurfaced. Due to the efforts of Ellen DeGeneres, herself a former Academy...
View ArticleThis Ad Marketplace Uses Packages as a Prime Advertising Space
Brands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school tactics, like package ad inserts. UnDigital,...
View ArticleBipartisan Legislation Aims to Protect US Tech Against Foreign Theft
Two top senators are hoping new bipartisan legislation will send the White House a message that it isn't doing enough to protect U.S. trade secrets from being stolen by China and other countries....
View ArticleThe Golden Globes Red Carpet Preshow Will Livestream Exclusively on Facebook...
Facebook Watch is the exclusive livestreaming platform for HFPA Presents Globes Red Carpet Live, the official red-carpet pre-show for the 76th Annual Golden Globe Awards. The Hollywood Foreign Press...
View ArticleSnapchat Says Its App Makes Users Happy, but Using Facebook and Twitter...
Why do Snapchat users use Snapchat? According to a new study by the messaging application and market-research firm Murphy Research, the answer is simple: It makes them happy. Snapchat and Murphy...
View ArticleFox Sports Is Teaming Up With Twitter for FIFA Women’s World Cup France 2019
Fox Sports and Twitter are teaming up to bring some of the initiatives they partnered on for 2018 FIFA World Cup Russia to FIFA Women's World Cup France 2019. Every goal scored during the soccer...
View ArticleCannes Lions Will Donate $370,000 Toward the Palau Pledge, Which Won 3 Grand...
The most celebrated campaign from last year's Cannes Lions is claiming an even more valuable win from the festival: a $370,000 windfall. The money--323,280 euro--is the total of all entry fees...
View ArticleWhy U.S. Regulators Should Heed the Lessons Learned From the Muddled GDPR...
Last week the Los Angeles Attorney General filed a lawsuit alleging that IBM-owned The Weather Channel app deceptively 'collected, shared and profited' from the data of millions of unwitting Americans...
View ArticleGDPR Offers a Challenge in Designing Better Customer Experiences to Garner Data
According to Chiefmartec, there are currently nearly 7,000 marketing technology platforms, a 100 percent increase from just two years ago. The fact is that it's always been easy to get your data, and...
View ArticleSeven Months After Merger, AT&T Starts Using Xandr Data to Power Turner’s Ad...
Ever since AT&T finalized its purchase of Time Warner last June, the company has been eager to unleash Xandr, its advertising and analytics unit, on Turner's ad platform. That moment has finally...
View ArticleThe Fascinating History Behind One of Winter’s Most Beautiful Home Accents
As the wintry weather sets in, it's the season for Americans to revive the cherished annual institution of the snowball fight. As it happens, making snowballs is popular in Sweden, too--but the Nordic...
View ArticleA Duckling Who Idolizes Donald Duck Will Melt Your Heart in This Disneyland...
Prepare for some cuteness overload. BETC Paris has created an ad star who takes the adorable meter to 11 in a lovely new spot for Disneyland Paris. The setup is both simple and charming: a duckling...
View ArticleHTC Vive Announces New Headsets and a Service It Hopes Will Become the...
HTC wants to make sure virtual reality fans--or especially would-be fans--know that Oculus isn't the only one coming out with a consumer-friendly headset sometime soon. On Monday at the Consumer...
View ArticleA Facebook-Commissioned Study Found That 9 of 10 Disruptor Brands Thrive on...
Exactly how disruptive have disruptor brands--brands that originated online--been? Very, according to new research by Ipsos unveiled by Facebook at CES Tuesday. The market research firm found that 72...
View ArticleCambridge Analytica Owner Pleads Guilty to Violating U.K. Data Laws
The parent company of the now shuttered data firm Cambridge Analytica has been fined 15,000 pounds after pleading guilty to violating UK data laws. According to The Guardian, SCL Elections pleaded...
View ArticleRTL Group Buys More Ad Tech with $33 Million Purchase of Yospace
RTL has agreed to acquire Yospace in a transaction valued at $33 million, in a deal that will add to the broadcaster's existing bench of ad-tech assets, which includes fellow video specialists SpotX,...
View ArticleFacebook Urged Android Developers to Comply With Google Play’s SMS Policy Update
Facebook alerted developers of Android applications about a change it is making to comply with Google's new policy on permissions covering SMS (short messaging service, or text messages). A new Google...
View ArticlePepsi Rolls Out a New Tagline and Can Design in More Than 100 Global Markets
In the 1980s, Diet Coke wanted you to drink its products "Just for the Taste of It." Now Coke's arch-rival Pepsi is encouraging you to embrace life (and, presumably, Pepsi products) "For the Love of...
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