Editor in Chief Adam Moss Is Leaving New York Magazine After 15 Years
New York Media editor in chief Adam Moss told staff today that he would step down at the end of March. Moss has been in the role for 15 years, a time in which he ushered in two redesigns of New York...
View ArticleCES 2019 Promoted the Idea of a More Collaborative Year for Programmatic
If the tone of CES is any indication, 2019 promises to be a more collaborative and positive year for digital advertising. At the event, Marc Pritchard put the state of progress as "largely finished...
View ArticleIf Your Team Wins the Super Bowl, Hotels.com Will Give You a Room to Make a Baby
In recent years, the NFL has celebrated a poignant Super Bowl stat--that the birth rate in winning cities goes up nine months after the game--in its spots for the game. Hotels.com is taking a more...
View ArticleThis Tech Knows If Your House Will Flood Long Before You Do
Since I've known him, Belkin International CMO Kieran Hannon gets extremely busy right around early fall in preparation for CES, Belkin's largest show of the year. In Kieran's CMO Moves podcast episode...
View ArticleSears Will Remain on Life Support
Chairman Edward Lampert's quest to keep 126-year-old department store Sears alive proved successful at the 11th hour as his firm, ESL Investments, was named the highest bidder at a recent auction. A...
View ArticleHow to ‘Botify’ Your Brand and Save It From Becoming Irrelevant
Web-only brands (often referred to as digitally native vertical brands, or DNVB) are the subject of a lot of controversy. On one hand, we've seen impressive exits for companies like Bonobos, but on the...
View ArticleDoritos’ Super Bowl Spot Will Feature Chance the Rapper
The PepsiCo-owned chip brand Doritos is returning to the Superbowl in 2019, with a spot that will feature musician Chance the Rapper. The brand teased its partnership with the rapper in a tweet this...
View ArticleFacebook’s Political Advertising Rules Are Coming to More Countries in 2019
Facebook is bringing the political advertising rules and tools it introduced last year in the U.S. and the U.K. to several countries that are holding significant elections this year. Paresh Dave of...
View ArticleAdobe Wants Consumers to Find the Perfect Shirt by Taking a Photo
Software firm Adobe came to the NRF's annual show earlier this week armed with a slew of product enhancements focused on what it calls customer experience management (CXM)--including some new visual...
View ArticleNew York Media Names David Haskell Editor in Chief
New York Media editor in chief Adam Moss told his staff Tuesday that he'd be leaving and a little more than 24 hours later, his successor was named. David Haskell, who has worked at the company since...
View ArticleFiverr’s Ads, Meant to Celebrate the Gig Economy, Also Keep Fueling Its Critics
Fiverr just can't seem to get its marketing right--try as it might. Despite hiring a new agency, Mekanism, and this year launching a new campaign following backlash over its portrayal of freelancers as...
View ArticleMedia Buyers Fear a Picked-Over Gannett if Digital First Media’s Hostile Bid...
The future of local journalism, and the fate of the reporters telling those stories, is so worrisome if Digital First Media's hostile bid for Gannett goes through, media buyers are concerned about what...
View ArticleLes Moonves Is Taking CBS to Arbitration Over Denial of $120 Million Severance
Former CBS chairman and CEO Les Moonves isn't letting his $120 million severance go away without a fight and has decided to take the company to arbitration. Moonves informed CBS of his intentions...
View ArticleHow Slack’s Logo Redesign Solidifies the Brand as the Future of Group Chat
Ever since Slack unveiled a new logo this week that swapped out its instantly recognizable hashtag icon for a simplified, multi-colored pinwheel, the design world and many others on Twitter have been...
View ArticleSimple and Spectacular, This Patiently Crafted Ad Transforms Flowers Into...
On paper, the concept is simple: Flowers bloom, set to the booms and crackles of fireworks. But creating such a visual experience in a way that does it justice? That's no small floral feat. TBWA\Paris...
View ArticleWatch a Depressed Alexa Knockoff Star in Pringles’ Upcoming Super Bowl Ad
In advance of Super Bowl LIII, Pringles has released three teaser videos of the spot it plans to air in the second quarter of the game. The ad will star an Alexa-like personal digital assistant that is...
View ArticleThis Film Captures the Sights and Sounds of a Mission to Help Veterans...
For military personnel and first responders, missions deep into the wilderness can be fraught with fear, peril and even death. Once their dangerous work is finished, they sometimes struggle with...
View ArticleSelf-Driving Grocery Stores Headed to Boston This Spring
Why go to the grocery store when the grocery store can come to you? This is the logic behind grocery chain Stop & Shop's new partnership with San Francisco-based company Robomart, which will bring...
View ArticleDentsu’s Merkle Acquires Digital Experience Design Firm Filter
Data-based performance marketing agency Merkle announced today that it has acquired Filter, a digital marketing and experience design firm based in Seattle with additional offices in Portland, Wash....
View ArticleWhat Harley Davidson and BMW Are Doing to Make Future Mobility Revolve Around...
Of all the smart technologies brands displayed at CES this year, it was the transportation industry that seemed to get the most attention and capture the imaginations of the most attendees. Smart...
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