Exclusive: Brand USA Names Indie Agency R&R Its New Media Agency of Record
Brand USA, a large tourism brand, awarded its media business to the independent media agency R&R on Dec. 15, following a review that formally began with an RFP issued Sept. 8. The business moved...
View ArticleThe Mammoth Meatball Is Heading to Cannes Lions—Hopefully
After 70 years of the Cannes Lions International Festival of Creativity, it's not always easy to find new things to see and talk about. However, heading to Cannes Lions this year--where it is heavily...
View ArticleThe Room Where It Happens: What Really Goes On in the Cannes Jury Rooms?
In a week where jury deliberations for Cannes Lions come hot on the heels of the Tony Awards, I can't help thinking that the drama of judging creative advertising would make a great number in a...
View ArticleVerizon, Snap Inc. Bring AR Mirrors to Music Festivals
As part of Verizon's 5G innovation partnership with Snap, the telecommunications company will use Snap's AR Mirrors to provide augmented reality experiences to attendees at music festivals this summer....
View ArticleBrands Can Learn About AR at The Lighthouse in London
To help brands experience the potential of technologies like augmented reality and mixed reality first-hand, immersive experience studio Pixel Artworks has launched The Lighthouse in London. The...
View ArticleGenerative AI To Face Fresh Transparency Concerns in EU Thanks to New Bill
Emerging as the first formal regulation of artificial intelligence, lawmakers in Europe signed off on a comprehensive set of rules--the EU's Artificial Intelligence Act. This groundbreaking legislation...
View ArticleCoca-Cola Embarks on the Great American Road Trip, Finding a Surprising...
What qualifies as the "best" is subjective, so it is little surprise that countless restaurants across the globe can lay claim to that title. While there is no clear victor in the contest for best...
View ArticleGrab a Tissue to Watch This Heart-Tugging Ad For Paper Products
The first blush of infatuation in middle school, the devastating impact of a nasty fight between partners, the sweetness of a decades-long love--these and other emotional slices of life are gathered...
View ArticleAll Bets Are Off: The Guardian Bans Gambling Advertising
The Guardian and its U.S. outpost, The Guardian U.S., will no longer feature gambling advertising across any of its advertising touchpoints beginning June 15, according to senior vice president of...
View ArticleWorried About Backlash Over LGBTQ+ Marketing? Here’s Why You Shouldn’t Be
Eric Yaverbaum can still remember the pale look on his client's face. It was 1994, and Yaverbaum was handling public relations for Ikea. The Swedish home-furnishings giant had expanded to the United...
View ArticleAvoiding Diversity Theater: How Brands Can Celebrate Juneteenth Without the...
Most brands didn't know about Juneteenth until a few years ago, but their Black consumers and employees definitely did. That's why it's important that brands celebrate the moment without it feeling...
View ArticleValentino Lets Shoppers Try On Clothing in Augmented Reality
Luxury fashion brand Valentino is allowing shoppers to try on clothes in augmented reality thanks to a pilot launched with AR technology company Wanna (owned by Farfetch). Using the Wanna Wear mobile...
View Article‘Cannesxiety’ Is Real and Plenty of Nominees Have It
Cannes Lions has a lot going for it. The azure south of France location, the free-flowing ros?, the glitz and glamor, the yachts, the open access to the best and brightest in the industry and, of...
View ArticleLet’s Talk About Brand Podcast: Branding and Culture with Dr. Marcus Collins
Do you know what Beyonce and Patagonia have in common? They all have brands that have shaped the culture that surrounds them. Today's guest is Dr. Marcus Collins. He studies cultural contagion and...
View ArticleBeyond Attention Metrics: Why We Need a Consumer-First Media Ecosystem
For advertisers, attention is emerging as the new standard for evaluating ad effectiveness. But with the average person spending seven hours online every day--browsing, chatting, watching or working...
View ArticleEIBWC Podcast: Reaching Gen Z and Gen Alpha
Leading a successful business transformation is an art. In today's episode of Everything Is Better With Creators, we're speaking with Kristin Patrick, evp and chief marketing Officer of Claire's, about...
View ArticleThe Advocate Takes Its Platform to a New Medium With The Advocate Channel
Everyone has a magazine they read growing up. The one in which they remember feeling heard, seen and represented. For 56 years, The Advocate has served as that publication for LGBTQ+ readers looking...
View ArticleExclusive: Tubi’s Satirical B-to-B Campaign Brings Comedy to Cannes
Tubi and Mischief are at it again. Ahead of Cannes Lions, the AVOD and agency of record Mischief @ No Fixed Address teamed up for a b-to-b marketing campaign designed specifically for the creative ad...
View ArticleHow BECA Is Paving the Way for Future Black Marketing Leaders
For veteran marketer Jerri DeVard and many of her fellow Black Executive CMO Alliance (BECA) members, the annual pilgrimage to Cannes Lions is one that, in the past, felt like it was missing something....
View ArticleBulgari Celebrates Serpenti’s 75th Anniversary With AR Snapchat Lenses
To celebrate the 75th anniversary of its Serpenti design, luxury fashion house Bulgari partnered with Snapchat and creative tech studio Beyond to release two augmented reality lenses in the Snapchat...
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