One of the great mean-spirited pleasures of multiplayer gaming is knowing that whenever you finally seize the day and blow your enemy to smithereens, he or she has to watch it on instant replay.
But who does the difficult work of chronicling that demise and then shoving it in the person's face? Have you ever thought about that?
No, you haven't. Because you're selfish.
But Call of Duty has. Randall Higgins (played in 72andSunny's ad below by Rob Huebel, late of both Amazon's Golden Globe-winning Transparent and, of course, Adult Swim's offbeat drama TV parody Children's Hospital) is just such a "killcameraman." And he has a lot to say about his difficult, underappreciated (again: we blame you) job, taking time out of his busy schedule to walk us through the new DLC pack, Havoc, that's coming out for Activision's new Call of Duty game, Advanced Warfare.
We broke down the way the DLC rollouts work back in October—it's a great way to keep consumer dollars coming in without requiring them to sign up for a service (which is a hard sell to the generation that loves CoD). And this one sounds fun: exo-suited zombies, murderous clowns and a nuclear reactor are just a few of the attractions.
Also there's a gun called the Widowmaker ("They don't call it the Friendmaker for a reason," Higgins observes). And there's that cool Raconteurs song, too.
Anyway, think of somebody besides yourself for once. Like Randall.
CREDITS
Client: Activision
Project: "Randall Higgins: KillCameraman"
Agency: 72andSunny
Activision
CEO Activision Publishing: Eric Hirshberg
EVP, Chief Marketing Officer: Tim Ellis
SVP, Consumer Marketing: Todd Harvey
VP, Consumer Marketing: Matt Small
Director, Consumer Marketing: Mike Pelletier
Manager, Consumer Marketing: David Cushman
72andSunny Team
Chief Executive Officer: John Boiler
Chief Strategy Officer: Matt Jarvis
Chief Creative Officer: Glenn Cole
Group Creative Director: Frank Hahn
Creative Director/Designer: Rey Andrade
Creative Director/Writer: Josh Fell
Lead Designer: Jeremy Wirth
Lead Writer: Jed Cohen
Designer: Sean Matthews
Writer: Kako Mendez
Chief Production Officer: Tom Dunlap
Director of Film Production: Sam Baerwald
Executive Film Producer: Dan Ruth
Film Production Assistant: Alissa Stevens
Group Brand Director: Mike Parseghian
Brand Director: Simon Hall
Brand Manager: Justin Gonzaga
Brand Coordinator: Brian Kim
Director of Business Affairs: Michelle Mckinney
Group Business Affairs Director: Amy Jacobsen
Business Affairs Manager: Kelly Ventrelli
Business Affairs Coordinator: Amy Shah
Co-Director of Strategy: Bryan Smith
Strategy Director: John Graham
Sr. Strategist: Daniel Teng
Production Partners
Production Company: Hungry Man
Director: Wayne McClammy
Director of Photography: Bryan Newman
Executive Producer: Dan Duffy
Executive Producer: Mino Jarjoura
Producer: Dave Bernstein
Editorial: Final Cut
Editor: Crispin Struthers
Editor: Christopher Amos
Executive Producer: Saima Awan
Sr. Producer: Suzy Ramirez
VFX: MPC
LA OFFICE
Head of Production: Andrew Bell
Executive Producer: Karen Anderson
Sr. VFX Producer: Carla Attanasio
Creative Director/VFX Supervisor: Paul O'Shea
3D Lead: Corinne DeOrsay
2D Lead: Paul O'Shea
2D Artists:
Flame: Vincent Blin
Robert Moggach
Nuke: Brinton Jaecks
Toma Bowen
James Stellar
Syam Karumathil
Matte Painting: Eric Mattson
Roger Kupelian
Ivo Horvat
3D Artists:
Modeling: Steven Browning
Toshi Sakamaki
Texture: Joseph Langmuir
Toshi Sakamaki
Animation: Jeffrey Lee
Rigging: Steward Burris
Ian Wilson
Lighting: Kristen Eggleston
Huisoo Lee
Corinne DeOrsay
FX: Nate Usiak
Nate Lapinski
Janina Overlay
Integration Supervisor: Michael Lori
BANGALORE OFFICE
Match-move/Tracking:: Dheeraj Hebbar
Earnest Victor
Jacob T. Oommen
Rajendra Malla
Sindhuja B
Yashaswi Salandri
Ravindra Burla
Roto: Alex J.
Gaytree Dhangar
Lokanath Sahu
Mithilesh. G
Monalisa Xess
Roy Nukala Srikrishna
Shaikh Abdul Adil
Shalwin Shaiju
Cleanup/Prep: Amresh Kumar
Karthick Muthu kumar
Rajkumar C.
Telecine: MPC LA
Executive Producer: Amanda Ornelas
Producer: Summer McCloskey
Colorist: Ricky Gausis
Mix: Lime Studios
Mixer: Rohan Young
Assistant Mixer: Jeff Malen
Producer: Susie Boyajan
Sound Design: The Formosa Group
Supervising Sound Editor: Per Hallberg, M.P.S.E.
1st Assistant Sound Editor: Philip D. Morrill
Specialty Costumes and Weapons: Legacy Effects
Supervisor: John Rosengrant
On Set Technicians: Michael Manzel
Tracey Roberts
Trevor Hensley
Zombie Make Up Effects: Bruce Spaulding Fuller
Production Coordinator: Damon Weathers
Finishing: Method Studios
Producer: Karena Ajamian
Online Artist: Jason Franks
Graphics Assistant: Marina Mozée
Graphics Assistant: Mikhail Chechelnitskiy