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2014 Hot List Finalists: Digital
Hottest Digital Brand of the Year Amazon Apple GoPro Netflix Snapchat ViceHottest Startup Imgur Snapchat WhisperHottest Digital Obsession Netflix Reddit Twitch YouTubeHottest Digital Publication...
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Ad of the Day: Two Friends Rampage Through Games in PlayStation's Salute to...
The great thing about video games is you can do all kinds of cool, crazy, dangerous and impossible things without actually having to do them. Instead, you just sit on your couch with your buddy...
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Inside the Massive Campaign Behind Call of Duty: Advanced Warfare
Disembodied, badly equalized and with no musical cues or ambient sound around it, the nonetheless recognizable voice of Kevin Spacey in sneering antihero mode fuzzes over the computer speakers. "You...
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Instagram's Video Ads Are Live With Big Brands on Board
After six months of testing, Instagram's video ads are officially here. Representing the Facebook-owned platform's next big step in generating revenue, it launched 15-second autoplay spots from...
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Amazon Hoax Coupled With Walmart's Price Matching Leads to Ridiculously Cheap...
Update: Due to this tactic, Walmart has amended its policy to only match prices from Walmart.com and 30 selected retailers. Prices from third-party vendors, marketplace sellers, membership-only...
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Ad of the Day: New York City Ballet Shows PlayStation Gamers a Proper Victory...
It's been a breakthrough year for ballet in advertising. It started off on the wrong foot with the notorious Free People ad, but it at least got people talking. Then the New York City Ballet did its...
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Walmart Amends Price Matching Policy After Cheap PS4 Debacle
For those looking to score a cheap PlayStation 4 at Walmart by using the devious tactic of showing a false Amazon listing for an underpriced console, the gig is up. The retailer said Wednesday that it...
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More Top Media Publications Trust Programmatic For Premium Ad Inventory
More top publishers are opting into programmatic ad networks to sell premium advertising.Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media...
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As Women's Interest in Gaming Grows, Marketers Are Paying Closer Attention
Gamers are no longer just guys hanging out in their parents' basements. YouTube research unveiled today indicates a much broader audience, with two-thirds of U.S. consumers playing video games. Six of...
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Ad of the Day: Meet the Crazy Cameraman Who Films Every Kill in Call of Duty
One of the great mean-spirited pleasures of multiplayer gaming is knowing that whenever you finally seize the day and blow your enemy to smithereens, he or she has to watch it on instant replay. But...
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The Story Behind Kim Kardashian's Multi-Million Dollar Hit Mobile Game
In 2013, Glu Mobile's CEO Niccolo de Masi wanted to rebrand one of his company's games, then called Stardom: Hollywood. He needed a major Hollywood name who could get people excited about the app's...
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Old Spice Will Drop a Man in the Woods and Let Twitch Viewers Control Him for...
Old Spice is tapping into the gamer community, which clearly overlaps with its own target, with an interesting campaign on Twitch—the live social video platform for gamers—in which viewers get to...
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Ad of the Day: Guitar Hero Live's Crazy Trailer Puts You on Stage in Front of...
Guitar Hero Live isn't a virtual reality experience, but in terms of immersion, it's the next best thing, according to the just-released game trailer from 72andSunny. The game and the trailer were...
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How Snapchats Hidden in Black Ops 2 Led to Today's Big Live-Action Trailer...
Activision unleashed its live-action trailer for Call of Duty: Black Ops 3 today. And it's a typically impressive production from 72andSunny—a documentary-style look at a world decades from now in...
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These Are the Digital Trends Everyone in Tech and Advertising Needs to Know
One of the most-watched digital reports of the year is out—Mary Meeker's Internet Trends—and it shows just how much room mobile advertising has to grow. Meeker runs digital investments for top Silicon...
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Kim Kardashian Reveals Her Instagram No-Promo Policy
CANNES, France—Kim Kardashian West does Instagram her way, and that means no paid promotions and admittedly too many bikini shots."But it's what I want and what I put out," Kardashian said of how she...
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Mcgarrybowen Creates a Mobile Game That Can Defend the Earth Against Real...
CANNES, France—It's just advertising. It's not like we're trying to save the world. Tom Sewell, chief innovation officer at mcgarrybowen, remarked Friday here at the Cannes Lions festival on how many...
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Twitter Is Now Letting Apps Advertise With Video
Twitter's video ads are looking for a little more action. For the first time, the microblogging platform is allowing advertisers to drive app installs directly from promoted videos, the company...
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Arnold Schwarzenegger Re-creates Terminator 2's Bar Fight Scene for Video...
"I need your clothes. Your boots. And your motorcycle." Arnold Schwarzenegger really needs some new material. A quarter century after walking naked into a seedy bar and uttering that famous line in...
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Here's an 8-Bit Video Game That Every Ad Agency Intern Should Be Playing
Ad agency interns love to get real-world experience. Sometimes that means actually working for real clients. Other times it means sitting around playing 8-bit video games. The interns at Ottawa,...
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