3 Sustainability Sticking Points That Will Define Adland’s Green Contributions
Last month, tens of thousands of activists swarmed New York, demanding that corporations and governments swiftly transition away from fossil fuels. Two days later, activist group Clean Creatives...
View ArticleHow Convenience Stores Aim to Remain True to Their Name
In the 1980s, U.S. convenience stores had a dilemma: embrace pay-at-the-pump or not? Those in favor argued the self-service technology made life easier for people looking to fill their car with gas and...
View ArticleVirgin Voyages Awards Its $65 Million Global Media Business to Hearts & Science
In late March this year, Richard Branson's adults-only cruise line Virgin Voyages wrapped up a short review of its global media business and selected GroupM's EssenceMediacom to manage the account. But...
View ArticleMischief’s Excellence at Brand-Building for Clients (and Itself) Makes It...
It's fitting that the prank that became the 2023 Super Bowl's most memorable marketing moment came from an agency known for mischief. After dragging viewers down rabbit holes in streaming service...
View ArticleFollowing a Reinvigoration of Its Brand, Ogilvy Is Adweek’s 2023 Global...
Thanks to an era where brands are running more pitches, but for smaller scopes, many agencies have been left fighting for scraps of new business. But storied agency Ogilvy is feasting on a buffet of...
View ArticleThe Curious Case of Colle McVoy, Adweek’s 2023 U.S. Midsize Agency of the Year
At the Wyman Building, there's no ambiguity about what you're in for. Every Tuesday and Thursday, on the uppermost floors of this tawny-stoned warehouse in Minneapolis' Warehouse District, the din of...
View ArticleAlto Has Pushed Beyond the Old Ways of Working as Adweek’s US Small Agency of...
Angry advertising employees cracking open this Adweek issue might've recently wondered why they've returned to work at a dusty office building. Small creative agency Alto and its client Upwork, a...
View ArticleAdweek’s Multicultural Agency of the Year The Community Has Been Reaching the...
Before opening The Community (La Comunidad) with his brother, Jose, Joaqu?n Moll? almost quit advertising. He came from big shops, saw through successful award-winning work, and yet Moll? yearned to do...
View ArticleThe Keys to a Successful Brand-Agency Relationship
The relationship between brands and their agency partners is more important than ever. But what do brands look for when partnering with an agency, and how can agencies make their partnerships with...
View ArticleHow Agency of the Year Finalists Stack Up for PTO, DEI, Sustainability and More
This year, Adweek highlighted 34 agencies across seven categories as finalists for Agency of the Year. These shops range from very tiny--Quality Meats Creative has just eight full-time employees--to...
View ArticleLiving in a Multi-Hyphenate Reality
How do you reach multicultural audiences in a market that's rapidly approaching a "majority-minority" status? The Community, which has just been crowned Adweek's 2023 Multicultural Agency of the Year,...
View ArticleAdweek Podcast: How We Chose Adweek’s 2023 US Agency of the Year Winners
The Adweek Agency of the Year 2023 winners have finally been crowned. Adweek's editorial team combed through over 100 entries to ultimately choose seven winners. Jameson Fleming, Adweek's managing...
View ArticleParamount Adds iSpot as New Currency Partner
Paramount is making good on its commitment to collaborate with multiple measurement companies. Top line Today, the publisher announced it has partnered with cross-platform TV measurement company iSpot...
View ArticleBrave Commerce Podcast: Creating Authentic Experiences
In this episode of Brave Commerce, Sharon John, president and CEO of Build-A-Bear Workshop, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss brand licensing, consumer-centric approaches and...
View ArticleAdobe Is Not Done With Its Generative AI Offerings
Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March, according to the...
View ArticleThe Speed of Culture Podcast: Behind the Screens of Social Media
Many books discuss the history of platforms like Facebook, YouTube and Instagram, but there's a lot more to the social media story. Taylor Lorenz, technology columnist at The Washington Post, decided...
View ArticleDecoding Marketing Leadership With Mayur Gupta
In a recent interview at Brandweek, Mayur Gupta, CMO of Kraken, shared his unique journey and perspectives on the role of marketing leadership in driving business growth. Gupta's background as an...
View ArticleActivision Blizzard’s Game-Changing Marketing Approach
When it comes to gaming, certain publishers just know how to create franchises that produce loyal fanbases beyond their platforms. Activision Blizzard has created numerous games that players cannot get...
View ArticleThis Plan B Competitor Offers Up an Unthinkable Concept: Men Making The Purchase
Emergency contraceptive brand Julie is pitting male comedians against each other to debate who is more deserving of the last pill box in the drug store aisle: The guy who doesn't know what a mortgage...
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