How LadBible Increased Platform Revenue by Going All In on Short Form
Social publisher LadBible has seen revenue growth through its investment in short-form video across its vast portfolio of social platforms, three of its executives told Adweek on stage during Social...
View ArticleOff the Clock: Marketing Comms by Day, Cocktails by Night
They say if you do something you love, you'll never work a day in your life. Argelia Martinez has managed that twice over--forging a career she is passionate about while turning her hobby into a...
View ArticleBorn in New Mexico, Overland Is Fit for British Royalty
For better or worse, just about everything Prince Harry does these days is sure to make the news. So it was no surprise that the blogs and gossip pages began buzzing in March of last year when the Duke...
View ArticleThis Nonbinary VP Found Ad Tech More Inclusive Than Network TV
When Gaby Maestre (they/them) decided to leave the TV industry, their colleagues weren't thrilled. "The feedback was not encouraging, I'll be honest," said Maestre, now the vice president of global...
View ArticleWhy Publicis’ CEO Considers the Return to Office Mandate and AI Investments...
Earlier this month Publicis Groupe CEO Arthur Sadoun announced a controversial return-to-office (RTO) plan that'll go into effect on January 1. It requires Publicis employees work in the office three...
View ArticleBurger King’s TikTok Strategy Continues Its Mission to Give Consumers Their Way
Burger King has been a marketing powerhouse for decades, but TikTok was a whole new realm for the international fast food chain a few years ago. To help it navigate the new frontier in the U.K., Burger...
View ArticleWhy Companies Should Split Their Purpose in Two
It's been a season of disquiet for Target and Bud Light. The retailer and beer brand have seen sales decline in recent months due to boycotts over their respective LGBTQ+ merchandise and marketing...
View ArticleBuyers Question Inventory Quality, Transparency on Google’s AI-powered...
Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending up in less desirable places, like on open web...
View ArticleHow WhistlePig, Kia and Comcast Are Using Solar Panels as Billboards
Brands like WhistlePig, Kia and Comcast are finding ways to combine sustainability and marketing efforts, thanks to a patented film that can turn solar panels into out-of-home advertising. Sistine...
View ArticleThe Information Hires Former Morning Brew Exec in Latest Consumer Revenue...
Technology publisher The Information has hired Matthew Resnick, the former chief operating officer (COO) of Morning Brew, as COO tasked with growing consumer revenue and branded partnerships business....
View ArticleFox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign
To celebrate 30 years of Fox NFL Sunday, the network has launched a series of comedic spots featuring its talent. Fox's newest 30-second creative, "Team Jackets," will debut Oct. 15 and stars the...
View ArticleChristina Aguilera and Latto Serve Up Opera-Rap Crossover in Just Eat’s...
Food delivery platform JustEatTakeaway.com is following up its blockbuster campaigns featuring Snoop Dogg and Katy Perry with a new musical starring Christina Aguilera and rapper Latto. The minute-long...
View ArticleBrand Knowledge Will Level Up Your AI-Driven Search Engine Marketing
As ChatGPT, Bard and AI-enhanced Bing have rolled out to the public, the question on every marketer's mind has been, "When can we advertise in these results?" OpenAI, Google and Microsoft have been...
View ArticleApple’s Search Deal Is Critical to Google. The Courts May Rule It Illegal
The fifth week of the monumental U.S. vs. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple--worth a reported $10 billion--over the latter's...
View ArticleVirgin Wins Lawsuit Focused on the Strength of Its Brand Reputation
A court case that tested the reputation of the masterbrand of Virgin Enterprises has ruled in favor of the company after a licensing agreement over the use of the name by train operator Brightline...
View ArticleApplications Are Open for Adweek’s 2024 Media Agency of the Year Awards
Adweek is now accepting submissions for its 2024 Media Agency of the Year awards. Media agencies may apply for recognition in each of three categories: Breakthrough: For this award, Adweek considers...
View ArticleAI Watch: Weekly Updates for the Latest in Generative AI News
Another week of a flurry of generative AI developments. Adweek's weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around generative AI. This...
View ArticleLG Has Been Saying ‘Life’s Good’ for 20 Years. Now, It’s Finally Explaining...
Twenty years ago, Times Square swelled with millions of tourists who'd flocked to New York to start their holiday shopping and marvel at 161 megawatts' worth of electronic billboards. The world's...
View ArticleCreators Should be Part of Every Brief–Even When They Make Brands Uncomfortable
To some viewers, it may have seemed nonsensical to put a highland cow riding a motorcycle in a Virgin Media ad. But the campaign proved popular, and months after its launch, the internet provider went...
View Article11 Things We Learned About the Creatorverse at Social Media Week Europe
Influencers and creators are not new additions to the marketing mix, yet brands leaders are still figuring out how best to work with this new school of talent. At the same time, a growing appetite for...
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