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New Ad Exchange Delivers Mobile Video
Get ready for more in-app messages like this: “and now a word from our sponsors,” as ad company Vungle today launched an in-app video ad exchange that will serve commercials to smartphones. The...
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Facebook's Ad Network Promises to Make App Partners Rich
The message from Facebook’s f8 developers conference: If we can change, our app partners can change—and everyone can cash in. Mark Zuckerberg and his team showed off the highly anticipated mobile ad...
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Ad of the Day: Yes, That's Kevin Spacey in the New Call of Duty Commercial
On Thursday, Complex and a few other outlets found a SoundCloud file, with no context attached, of somebody who sounded an awful lot like Kevin Spacey delivering a bad-guy-sounding monologue about...
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Report: YouTube to Acquire Twitch for $1 Billion
Is YouTube making a play in the livestreamed video game world? It has offered to buy eSports streaming portal Twitch for more than $1 billion, according to a Variety report. The deal, which would be...
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GameSpot Ranks Interest in Upcoming Video Games
To give brands, consumers and publishers more insight into which video games are being geeked out over, top gaming information site GameSpot will rank interest in upcoming games in real time on a new...
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Gamers Are Not Who You Think They Are, Study Finds
A new study comissioned by gaming-themed online video platform Twitch and from Neil Howe and his team at LifeCourse Associates finds that today's gamers does not live in their parent's basement, and...
View ArticleCoca-Cola Bolsters QuizUp Content to Include 40 Categories
On Wednesday, Coca-Cola will launch a new section of branded content in the QuizUp gaming app to include more than 18,000 World Cup trivia questions specific to each country competing in the...
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Dead Island 2 Trailer Isn't as Artful as the Original, but Is Still Plenty...
The 2011 trailer for the original Dead Island is one of the most notorious video game ads ever made. It won a gold Lion in Cannes that year, yet it was booed at the screening in the Palais and is...
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What Brands Can Learn From a YouTube Artist Like Lindsey Stirling [Video]
Getting people to watch videos online is difficult. After all, there's no exact science. Or is there? Electronic dance violinist Lindsey Stirling has it figured out, and now everyone is taking notice....
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Cost Per App Install Is 30 Percent Less Than Expected On Twitter, Lyft Says
Twitter is starting to sell app install ads to all, and the car service Lyft said that these campaigns cost 30 percent less to acquire a new customer than the company planned. The social messaging...
View ArticleCats Like Tablet Games, Too
It's common knowledge by now that the intuitive design of tablets has opened up gaming to everyone from infants to the elderly, but there's one group using tablet gaming apps that may still surprise...
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Marketers Pick Apart Google's Twitch Purchase
The Internet-based video game ad space has had its shares of ups and downs—as the likes of Zynga have seen revenues plummet. But marketers are not going to give up on a billion-dollar industry. And...
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'Help, I'm Addicted to Kim Kardashian's Game'
Kim Kardashian’s game is starting to take its toll. People are crying for help on anonymous social networks like Whisper to confess their addiction to this mindless app. The Kim Kardashian: Hollywood...
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Bomb Gaza and 6 Other Mobile Games Banned by App Stores
The Israel-Palestine conflict is playing out in app stores with games like Bomb Gaza being used as a new kind of information warfare. In fact, Google started pulling apps from its Play store that it...
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Microsoft Reports $400 Million Loss on Xbox One
Xbox One might not be the juggernaut gaming console that Microsoft hoped it would be. The Redmond, Wash.-based technology company's earnings report for the last fiscal year shows it spent $400 million...
View ArticleBomb Threat, Hack Attack Disrupt Sony PlayStation
Sony's PlayStation Network is back up and running today after a cyber attack caused a weekend-long outage. No user information was breached, according to a Reuters report. In a denial-of-service (DoS)...
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How an Oil Painting Two Centuries Old Inspired PlayStation's Latest Salute to...
IDEA: There would seem to be a large cultural gap between 19th century art and 21st century entertainment. But BBH didn't see it that way."The team came in with a super simple observation: The greatest...
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Activision's $500 Million 'Destiny' Launch Shows Power of Online Video
With gaming giants Activision (Call of Duty franchise) and Bungie (Halo franchise) behind it, yesterday's release of Destiny was bound to be a big pre-order event. But the game exceeded expectations,...
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Reading Rainbow Host LeVar Burton Binge-Watched Game of Thrones Before He...
SpecsWho LeVar BurtonAge 57Claim to fame Emmy-winning actor (Roots, Star Trek: The Next Generation); host and producer of Reading Rainbow; author of the children’s book The Rhino Who Swallowed a Storm...
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Now You Can Get In on the Facebook Ad Network That Made Millions for the...
Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile, the developer behind Kim...
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