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Mariah Carey's Game of War Ad Is Here, and It's Actually Not Terrible
It's just another day getting knocked on your ass by hordes of medieval soldiers and a fire-breathing dragon, and then Mariah Carey suddenly comes along and saves you. A new ad from mobile...
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James Franco and Lenny Kravitz Try Not to Suck at Guitar Hero Live in New Ad
One of the key features of the upcoming Guitar Hero Live is the real-time reaction of a live-action crowd, who'll tell you pretty quickly if you suck at lead guitar. And both Lenny Kravitz and James...
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Ad of the Day: PlayStation Awakens Your Inner Child in Epic Trailer for Star...
There's already plenty of nostalgia around the upcoming Star Wars movie, and PlayStation only adds to that vibe with this holiday spot from BBH New York for a game called Star Wars Battlefront,...
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SXSW Reverses Controversial Decision and Will Now Conduct a Full Day of...
South by Southwest Interactive is doing an about-face on its decision to cancel two anti-harassment panels due to threats of "on-site violence" for the 2016 conference. Now, less than a week after...
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Marshawn Lynch and Cara Delevingne Suit Up for Call of Duty's Latest Epic Ad
Kevin might just seem like a regular guy, but he's so nasty at Call of Duty that he gets to star in this ad for Black Ops III—complete with narration about his exploits from actor Michael B. Jordan,...
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Ad of the Day: Anna Kendrick Channels Obi-Wan in Star Wars Battlefront Trailer
Office workers, high-school kids, rush-hour commuters, a rock band performing on stage and even Anna Kendrick all vanish, Obi-Wan style, and their earthly accoutrements—clothes, backpacks,...
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8 People Are Being Abused for the Next 24 Hours on This 'Survival Billboard'...
Xbox is celebrating the launch of Rise of the Tomb Raider in the U.K. by punishing eight Lara Croft fans with a sadistic stunt—forcing them to stand on a billboard in London for 24 hours and pelting...
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Christoph Waltz Tells James Corden the Epic Story of a Single (Real) Clash of...
Barton F. Graf 9000 just rolled out a new campaign for the Supercell game Clash of Clans that's got an interesting mix of elements—namely, an unexpected celebrity pairing plus a new focus on real,...
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Boom Beach Started Its New Campaign on TV and Will End It in the Game This...
If you like absurd cartoon supervillains, here's a campaign for you. Mobile game maker Supercell and New York agency Barton F. Graf 9000 are hyping strategy game Boom Beach with a series of ads...
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Pokémon Unveils Its Super Bowl Ad, the First of This Year's Spots to Roll Out...
Pokémon has become the first brand to unveil a full 2016 Super Bowl commercial, rolling out an extended version of its 20th anniversary spot that will run in a 30-second version on the Feb. 7...
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Arnold Schwarzenegger Stars in Explosive Super Bowl Teaser for Mobile Strike...
Machine Zone's war-themed mobile game Mobile Strike will get a commercial on Super Bowl 50, the ad's star, Arnold Schwarzenegger, confirmed Wednesday. Schwarzenegger, who is making his third straight...
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5 Questions You Should Answer If You Want Your Mobile Marketing to Work
While it's no surprise that mobile devices are playing a larger role in consumers' lives, the growth in the use of smartphone devices has had a transformative impact on the way people interact with...
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Ad of the Day: PlayStation Vue Helps You Escape From the Evil Clutches of Big...
Forget about the Thought Police … here comes the cable company! Big Cable is portrayed as a dystopian, soul-sucking force (not a big stretch there) in "Escape," the first TV spot for Sony's...
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How Activision Invaded Black Ops 3 This Weekend to Begin the Marketing of...
Activision could have announced its brand-new Call of Duty game, Infinite Warfare, through any number of paid media outlets and reached millions of people. But why do that when you already own an...
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Why Video-Game Stephen Curry Is Thrilled About Real-Life Stephen Curry's MVP...
Something strange happened with Stephen Curry this season—well, stranger than his usual otherworldly feats. The real-life Stephen Curry started playing so ridiculously well that he began to outpace...
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How the Maker of Call of Duty Plans to Become the 'ESPN of Esports'
The maker of games like Call of Duty and World of Warcraft says it will soon be the "NFL juggernaut of esports." At its debut Digital Content Newfronts presentation today at PlayStation Theater in New...
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Why Vice Isn't Publishing Reviews on Its New Gaming Channel
It already counts 11 verticals covering everything from news and sports to women's issues, music, food and tech. Now, Vice is planning to expand its scope even further, pulling back the curtain today...
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One of 2016's Coolest Anti-Trump Ads Has a Headline Most of You Won't Understand
You won't understand this anti-Trump ad, but a lot of gamers will. A billboard went up in Florida this month with a cartoon image of the Republican presidential nominee yelling at a desktop computer,...
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Michael Phelps and Danny McBride Go to Outer Space for Call of Duty: Infinite...
With global temperatures rising and the most obscene U.S. presidential election in recent memory taking place, 2016 might feel like the worst year ever. But whether you're an average joe on the street...
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Carl's Jr. Used Live Ads to Sponsor a 72-Hour Livestream for Vice's New...
Waypoint, Vice's newest offshoot, doesn't want to be the typical gaming site, so it also didn't want to launch in a typical way. That's why Waypoint used a 72-hour livestream to celebrate its launch,...
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