What Tim Armstrong’s Past in Media Is Teaching Him About a Future in Commerce
Tim Armstrong is taking 25 years of learnings from leading jobs at Google and AOL and adapting them to his new venture, the dtx company, which funds commerce brands. During a Brandweek keynote,...
View ArticleNational Enquirer Unlikely to Lose Advertisers Following Alleged Blackmail...
It remains to be seen whether advertisers will care as much as everyone else did about what Jeff Bezos had to say about The National Enquirer yesterday. But that might be a different story if legal...
View ArticleGap Appoints New CMO Alegra O’Hare
Gap Inc. has appointed a new marketing head for its namesake Gap brand: Alegra O'Hare, who will join the company as senior vice president and chief marketing officer on Feb. 25. O'Hare joins Gap from...
View ArticleWhy Big Little Lies, Originally a Miniseries, Is Coming Back to HBO for...
Two years ago at the Television Critics Association's winter press tour in Pasadena, Calif., the cast and producers of HBO's Big Little Lies insisted their show was a miniseries and that the story...
View ArticleKilling Eve, Last Year’s Best New Show, Has Become Too Big For Just One Network
Killing Eve was one of last year's biggest surprises. The BBC America drama--Adweek's best new TV show of 2018--built on its 18-49 and 25-54 demo audience each week during Season 1, which the network...
View ArticleWill Smith’s Aladdin Genie Finally Appeared During the Grammys, and Viewers...
When Disney's upcoming live-action remake of Aladdin was featured on an Entertainment Weekly cover story last December, fans were slightly concerned. Will Smith was not, on the cover or any of the...
View ArticleTrue Racial Representation Won’t Happen If the Nuances Are Disregarded
Last fall, I started (then abruptly stopped) Black Looks: Race and Representation, a book by notable black feminist author bell hooks. As a member of the advertising community, I feel it's important to...
View ArticleWhy Marketers Should Borrow From Google’s Playbook
Remember back in the early days of the web, when search engines relied on indexing algorithms to create a taxonomy of the web? They'd ingest data and then sort them into buckets as best they could. As...
View Article5 Ways to Connect With Consumers in the Esports World
The human attention span is now eight seconds, less than that of a fish. Couple this with the rise of ad blockers, multiscreen viewing and a tl;dr culture. How can brands possibly grab the attention of...
View ArticleLegacy Brands Can Compete With Challengers by Blending Nostalgia and Values
Few things can take you back to childhood like recreating the food experiences you once loved. Making Kraft Mac & Cheese all by yourself. Lucky Charms' magically delicious cereal milk. M&Ms...
View ArticlePinterest’s CMO on the Company’s Unique Approach to Growth and Burgeoning Ad...
Pinterest just might be the internet's most undervalued platform. The company, once grouped together with other social media giants like Facebook and Twitter, has managed to forge its own path and...
View Article61st Annual Grammy Awards: BTS Topped Twitter While Alicia Keys Led Facebook...
The most-tweeted-about moment during the 61st Annual Grammy Awards Sunday night was Korean boy band BTS presenting the award for Best R&B Album, while Alicia Keys' performance on two pianos in...
View ArticleSuper Bowl LIII Fans Used a Record 24.05 Terabytes of Mobile Data
Super Bowl LIII attendees blew through 24.05 terabytes (TB) of data, giving the game yet another record alongside distinctions like being the lowest-scoring Super Bowl and seeing the oldest starting...
View ArticleThe 3 Keys to Thriving in a Challenger Brand Market
As a platform that helps companies better understand their customers, Resonate has some advice for all brands: create unbreakable connections across your ecosystem. Far easier said than done. So at...
View ArticleHow Bark Is Using Social Media to Market Itself to Future Dog Owners
Adweek reporter Diana Pearl had a tricky question for Bark vp of brand reach and affinity Allison Stadd at Wednesday's Brandweek: Challenger Brands summit. Pearl--who's 26 years old, on the younger...
View ArticleU.K. Government Report Calls for Investigation Into Digital Advertising Market
The realities of digital advertising are so damaging to local and investigative news in the U.K. that a report commissioned by lawmakers is proposing government intervention across the digital media...
View ArticleEcommerce and Retail Brands Need to Put More Emphasis on Their Customer
In an unforgettable scene from Pretty Woman, Julia Roberts walks into a boutique in Beverly Hills with the clear intention of buying glamorous clothes with funding from her new client. Except she is...
View ArticleOn the Adweek Podcast: Lessons From Challenger Brands
Last week at our Brandweek: Challenger Brands event, founders and CMOs from some of today's hottest companies came together to talk shop. C-suite execs from big names like Peloton, Levi's and...
View ArticleWhat Instagram Influencers Can Teach Brands About Community Management
It's 2019 and influencers are quickly cementing themselves as brands and customer service experts in their own right. Every day we see influencers who are growing powerful customer networks and forming...
View ArticleLinkedIn’s Intelligent Hiring Experience Will Debut Late This Summer
LinkedIn will rebuild its core hiring tools--LinkedIn Recruiter, Linkedin Jobs and Pipeline Builder--into a single platform later this year, Intelligent Hiring Experience. The professional network is...
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