How Kellogg’s Is Taking a Commerce-Driven Approach to Marketing
As a U.S. institution that houses some of the world's most recognizable brands, there is practically an expectation that a consumer-packaged-goods company on the scale of Kellogg's will buy commercial...
View ArticleMr. Peanut and Dr. Ruth Are Dishing Out Valentine’s Day Advice on Twitter
Mr. Peanut is capitalizing on his recent #MVP victory in Twitter's #BrandBowl53, landing a Valentine's Day date with Dr. Ruth. Through Valentine's Day (Thursday), people can tweet their questions on...
View ArticleMarketers Continuously Fail to Understand the True Value of Media
Brands spend billions of dollars on media during Super Bowl Sunday. The digital side of that spend generates mountains of actionable data for marketers, but one basic question will go unanswered: Did...
View ArticleSmartyPants Vitamins Never Tried to Be Cool—and That’s How It Found Success
Many new brands hitting the market these days make a splash with trendy ad campaigns and dreamy packaging and design. That may initially catch a consumer's attention, but SmartyPants Vitamins...
View ArticleNeed a Temporary Cat? These Odd U.K. Ads Encourage You to Lure Away Your...
These days, across the British Isles, borrowing cats from friends and family is apparently a thing. And why not? Cat borrowers get to enjoy kitty cuddling and mouse-murdering for free, while the wee...
View ArticleCBD Sparkling Water Brand Recess Opened a Pop-up Oasis for Creatives
When you step inside Recess' new pop-up, located at 680 Broadway in New York, it's like stepping into a laid-back, neon-filled coffee shop. But instead of enjoying a cappuccino, anyone who steps inside...
View ArticleWhat to Expect as Amazon Delves Deeper Into Smart Homes and AI
Amazon recently announced its plan to develop AI-enhanced homes through Plant Prefab, a company that specializes in high-quality, sustainable prefabricated homes, by integrating Alexa devices into what...
View ArticleAn ‘Overwhelming’ Underwear Aisle Inspired This Challenger Brand
It describes itself has having "the world's most comfortable undies." But startup undergarment maker MeUndies says the inspiration for the colorful and cozy underwear doesn't come solely from in-house...
View ArticleThis Is How Bethenny Frankel Learned to Trust Her Instincts
From The Apprentice: Martha Stewart to Real Housewives to her Skinnygirl empire, Bethenny Frankel's road to riches has been paved with an intense entrepreneurial drive. But while she's always had the...
View ArticleHow to Navigate Between YouTube and Facebook Watch as a Video Content Creator
YouTube and Facebook Watch compete head-on. They compete for eyeballs and market share. But they also compete for talent--in the content creators producing videos for each platform. The problem is that...
View ArticleDisney’s Intense Frozen 2 Trailer Hints at How It Will Follow Up the No. 1...
Disney sequels have, as a rule, been just plain awful. They are the direct-to-video, questionably canonical cash grabs made by a studio that has traditionally seen its core films as one-off endeavors....
View ArticleInstagram and Twitter Are Dealing With Bugs Affecting Follower Counts, Like...
It's getting buggy out there in the world of social media, as Facebook was joined by Instagram and Twitter on the list of platforms experiencing difficulties. A bug on Facebook Tuesday automatically...
View ArticleHow to Prepare a Media Strategy That Can Survive in an AI-Focused World
Once an empty buzzword in the marketing world, extensive advancements in machine learning have made artificial intelligence a necessary and pivotal instrument in a marketer's toolbox. Movies will show...
View ArticleWhat Successful Organizations Do to Create Diverse Workforces and Inclusive...
Porter Braswell and Ryan Williams co-founded Jopwell--a diversity hiring platform focused on matching Black, Latinx and Native American students with major companies--after spending a few years buying...
View ArticleTwitter Is Checking In at the Scorer’s Table for the 2019 NBA All-Star Game
LeBron James, Giannis Antetokounmpo, Stephen Curry or James Harden? National Basketball Association fans can choose which one of those four players will be featured in a complementary Twitter...
View ArticleFrom Streaming to Late-Night, 6 Things We Learned About TV’s Future at TCA...
After 16 long days and well over 100 panels, the Television Critics Association's winter press tour has finally wrapped. During the past two-and-a-half weeks, more than 50 broadcast, cable and...
View ArticleHow 5G and ATSC 3.0 Benefit Broadcasters, Local TV and the Ad-Tech Industry
Ad tech has weathered its fair share of changes and technological shakeups, and there are more on the way thanks to 5G and ATSC 3.0. The industry has been discussing, anticipating and debating these...
View ArticleSnapchat: Here’s How to Manage the App’s Notifications
Did you know that Snapchat allows you to manage your notifications settings so that you only receive alerts on things you care about? Our guide will show you how this is done. Note: These screenshots...
View ArticleMarketers Can Tap Into Mobile Advertising to Create a Successful Event
Think about the last few interactions you had: making plans with a friend, setting a meeting, ordering lunch. Whether they be personal or professional, chances are that the majority of your day-to-day...
View Article3 Ways Content Creators and Advertisers Can Build More Sustainable...
It's no secret, the economics of online content has many publishers and creators relying solely on digital advertising as their single source of revenue. But digital advertising is increasingly...
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