How Organic Valley Has Kept Farmers at the Core of Its Business
Leslie Kruempel has a unique title to represent a unique brand. As mission executive of Organic Valley, she has grown the company's marketing presence substantially in the years she's been at the...
View ArticleWoodstock Is Looking for a New Poster, With Help From the Artist They Snubbed...
Artist David Edward Byrd still remembers the phone call he got about doing a poster for some outdoor concert in upstate New York. It was the summer 1969, and the guy on the phone was Bill Graham, the...
View ArticleGM Moves Chevrolet’s Regional Media Business From Dentsu to Publicis
General Motors recently moved the local portion of its Chevrolet media business from Dentsu's Carat to Publicis-owned Martin Retail Group, a spokesperson confirmed today. Chevy is the company's...
View ArticleAmazon’s HQ2 Dumps New York on Valentine’s Day
It's been a rough week for the world's richest man: As Amazon CEO Jeff Bezos' battle with the National Enquirer rages on, his company announced its romance with Long Island City, Queens is over and it...
View ArticleFollowing Prada’s Blackface Controversy, the Brand Taps Ava DuVernay to Lead...
Reeling from recent accusations of blackface, Prada has announced that it is starting a diversity and inclusion council that will be headed up by director Ava DuVernay and artist Theaster Gates. The...
View ArticleSnapchat: Here’s How to Change Your Email Address
Did you know that you can change the email address associated with your Snapchat account? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat application on...
View ArticleHow the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity
The "coaching tree" is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to a legend who gave them the chance to...
View ArticleIsobar Veteran Ricardo Salema Becomes the Agency’s First U.S. Chief Creative...
Isobar, the self-proclaimed experience-led transformation agency in the Dentsu Aegis Network, announced the promotion of Ricardo Salema to be its first U.S. chief creative officer. He previously was...
View ArticleBrands Still Have a Lot to Learn About Diversity and Creating Inclusive Work...
In the past week, the Commonwealth of Virginia was the focus of many heated discussions across the nation. Of course, the attention this ongoing discourse has attracted has been a source of significant...
View ArticleNBA Superstars Are Here to Remind You That Hulu Has Live Sports Available for...
Hulu secured Joel Embiid of the Philadelphia 76ers and Damian Lillard of the Portland Trail Blazers to remind you that the streaming service now has games available to watch live. The two 30-second...
View ArticleBMW Creates a Folk Hero for the Modern Age: the Unstoppable, Mysterious Ol’...
For the launch of the X7, its first standard seven-seat vehicle, BMW catches viewers with a whale of a tale--a poem about a new folk legend: Ol' McLanden. This fictional, larger-than-life character...
View ArticleNascar Hopes Marketing a New Generation of Drivers Can Lure Fans Back to the...
Gone are Jeff Gordon, Dale Earnhardt Jr., Tony Stewart and Danica Patrick and their combined 168 wins and seven championships. Instead, up-and-coming new drivers like Chase Elliot, Ryan Blaney, Joey...
View ArticleHow Paid Search Can Become a Top Advertising Strategy for Brands and Retailers
Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital channels. However, with players like...
View ArticleWhy a Refocused Emphasis Needs to Be Put on AI and Not on Social
When the first trans-Atlantic cables were laid to connect the U.S. and Europe with the telegraph, it was believed the world would finally begin to understand each other. Similar claims were made with...
View ArticleTips to Help Advertisers Survive and Thrive in the Gig Economy
We've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker is, it generally represents...
View ArticleOgilvy Announces Another Restructuring in the Latest Phase of Its ‘Next Chapter’
WPP's Ogilvy has gone through yet another round of executive and organizational changes as part of its two-plus-year restructuring. In an internal memo sent to all staff last night with the subject...
View ArticleQ&A: Adweek’s Chief Brand Officer Danny Wright Talks About Diversity and...
In honor of Black History Month, Adweek decided to get a little meta and interview its own newly promoted chief brand officer, Danny Wright, to shine a spotlight on his achievements throughout his...
View ArticleNokia Is Debuting a New Web Series About the Future of Tech
Nokia is hoping its new web series about emerging technology will help raise questions about the future while also helping the company gain a heightened position as a thought leader on everything from...
View ArticleWhy Do Advertisers Keep Spending More and More With the Walled Gardens?
The latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital advertising revenues rose 22 percent year over...
View ArticleWhy Maybelline New York and New York Fashion Week’s Partnership Continues to...
New York Fashion Week seen quite a bit of change over the past decade. In 2010, the event fled its longtime home in Bryant Park, relocating to Lincoln Center. And then in January 2015, Mercedes-Benz,...
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