Amid Leadership Upheaval, DDB NY Is Merging With adam&eveNYC
One of the most storied New York ad agencies is making a big move and changing its name: DDB New York is merging with adam&eveNYC to form a new creative agency called adam&eveDDB. In addition,...
View ArticleSnapchat Highlights ‘Advanced’ AR Lenses, Introduces AR Learning Hub
Snapchat is celebrating its Snap AR community by highlighting three "advanced" augmented reality lenses that show off different ways AR can be utilized by businesses. To start, the Seen Camera lens was...
View ArticleHow Sephora Is Partnering With Creators for Brand Impact
Brands are increasingly looking to leverage partnerships with content creators to make an impact--but one that's significant and lasting, rather than one-off sponsored posts. Content creator Pierrah...
View ArticleTexas Residents Can Opt Out of Targeted Ads Thanks to New Privacy Bill
This week, Texas became the 10th state--and the fifth state this year--to pass a consumer privacy bill that gives the state's residents more control over their data. With a population of over 30...
View ArticleIssa Rae Creates a Dramatic Night in a Restaurant for Amex
As an actor, producer and entrepreneur, Issa Rae knows a thing or two about setting up a climactic scene. Sometimes, however, even the Insecure creator and star needs a little inspiration--and that is...
View ArticleThe Important Role of Intersectionality in the Ad Industry
AAPI Heritage Month is an interesting and reflective time for many of us who exist within the community. It's special to hear the voices and stories of folks who are doing incredible things for the...
View ArticleLong Live Longform: The Story of Hilton’s 10-Minute TikTok
When the average human attention span is 8.25 seconds, and the average view time of a TikTok is 28 seconds, how do you get the internet to pay attention for a full 10 minutes? For Hilton, the answer...
View ArticleAlcohol Brands Are Ditching Glass for Paper to Cut Packaging-Related Emissions
While boxed wine may remind some drinkers of cheap juice and college parties, startup wine brand Juliet is highlighting a different attribute of the bag-in-box package: its carbon footprint. Juliet is...
View ArticleUsing Attention Metrics, Publishers Aim to Prove Their Ads Work
Publishers have long struggled to prove the efficacy of their digital ad products to brand partners, but in the last year, media companies including Cond? Nast and Insider have begun experimenting with...
View ArticleNew Role for Jellyfish Founder Rob Pierre as The BrandTech Group M&A Deal...
Digital media and marketing group Jellyfish has been wholly acquired by The Brandtech Group, driving their combined revenue to more than $1 billion. Jellyfish, which was co-founded in 2005 by chief...
View ArticleNew USTA Ads Focus on Next Gen Players in a Post-Serena World
There's a Serena-sized hole in the professional tennis landscape, but marketers aren't dwelling on what they've lost--instead they're focusing on the next generation of potential scene stealers and...
View ArticleHeinz’s First Global Campaign in 150 Years Tells True Stories of Obsessed Fans
Heinz turned to Reddit, TikTok and Instagram to find stories about the irrational devotion that consumers have for its products. The results inspired the 150-year-old brand's first global campaign, "It...
View ArticleGoldbelly’s Mission to Create Lasting Experiences With Food
Food is more than just what we need to consume to survive. Certain dishes and meals hold meaning and memories, carrying on family traditions and heritage. When traveling, one thing many of us do is...
View ArticlePepsi Releases Summer Campaign Featuring Bad Bunny
FMCG giant Pepsi has begun to unleash the summer vibes through a campaign that promotes its tie-up with the world's most-streamed artist Bad Bunny and Apple Music through its "Press Play On Summer"...
View ArticleThe Authentic Way Brands Can Get In On Pop Culture Moments
This week saw the end of multiple prestige shows, with millions speculating about how they would end. Would their conspiracy theories be fulfilled? Would their hopes be realized, or would they soon pen...
View Article7 Tips Search Consultants Have for Agencies’ New Business Strategies in 2023
Search consultants sit in a unique place in the industry, getting a bird's eye view of the evolving agency landscape, but also the changing needs of clients. Working well with them is a must for...
View ArticleLearn About Premium Dog Food Through Augmented Reality
Pet health and wellness company Better Choice is utilizing augmented reality to promote its line of Halo Elevate dog food. The company's AR experience aims to educate shoppers about the quality of the...
View ArticleClimate Groups Prioritize Collaboration Over Disruption at This Year’s Cannes...
As the 2022 Cannes Lions International Festival of Creativity kicked off, an uninvited, award-winning former marketer bounded onto the stage. The goal of Gustav Martner, now head of creative for...
View ArticleFormer W+K Leaders Founded Opinionated. To Grow, They Tapped an Agency Vet...
In the early to mid-2000s, Wieden+Kennedy and Crispin Porter + Bogusky were kings of creative. CP+B was winning with campaigns like "Subservient Chicken" for Burger King and Mini's "Counterfeit," while...
View ArticleWith Its Frequency Tool, The Financial Times Fine-Tunes Ad Exposure
With the planned deprecation of third-party cookies in Chrome coming next year, The Financial Times is using a solution designed to help marketers replace--and potentially improve upon--one of the...
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