Google Opens Access for Transparency Tool Amid Industry Debate on Ad-Tech Fees
Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech fees, a contentious area of programmatic where Google has not always been...
View ArticleUnpacking Unilever’s Pledge to Encourage Disabled Creators Into the Ad Industry
More than half (62%) of content creators from intersectional disabled communities are interested in working in advertising, according to Unilever. However, 90% of those working behind the camera to...
View ArticleLet’s Talk About Brand Podcast: Empowered Branding and Persuasion
Stepping into the spotlight of your own personal brand can be a very empowering activity, requiring a certain amount of fearlessness to show up as your true self, to bring your personality into it and...
View ArticleSony Enlists Creators to Help Bring Fans Closer to Spider-Man: Across the...
Sony Pictures Entertainment's Spider-Man: Across the Spider-Verse imagines an entire multiverse populated with wildly different versions of the Marvel Comics hero. To capture the film's spirit, the...
View ArticleThe Great Fail: The Downfall of Mars Hill Church
Mars Hill was a Seattle-based church led by Mark Driscoll, a beloved, endearing, powerful presence in the evangelical Christian community. Driscoll built Mars Hill into one of the fastest-growing...
View ArticleWrexham AFC Isn’t Changing Its Name, It Just Has a New Sponsor
When Ryan Reynolds Tweeted a "Wrexham United" logo on June 8, some may have speculated that the North Wales-based soccer club he co-owns with Rob McElhenney was changing its name or even merging with...
View ArticleCreators Will Take Over the Croisette, and CMOs’ Schedules, at Cannes Lions
When ad-tech's glossy flotilla of super yachts took over the harbor at Cannes Lions in 2015, beaches were abuzz with chatter about the ad tech vendors dominating France's annual festival of creativity....
View ArticleThe Glenlivet’s Film Exposes AI’s Outdated Views on Fathers
Scotch whisky brand The Glenlivet is set to expose the conceptions of artificial intelligence to celebrate this year's Father's Day by teaming up with comedians and their dads through a...
View ArticleThe AR Activations Coming to Governors Ball in New York From Snap and Live...
The 2023 Governors Ball Music Festival, coming to New York June 9-11, will be enhanced by an augmented reality experience created by Snap and concert promoter Live Nation. Snapchat users will be able...
View ArticleWorcester Red Sox Bring Augmented Reality to MiLB Home Games
Minor league baseball team the Worcester Red Sox (nicknamed the WooSox) partnered with Workers Credit Union, virtual and augmented reality company Link To VR and LTI Business Solutions to bring...
View ArticleDior Launches Online Makeup Consultations Utilizing AR Technology
Parfums Christian Dior is introducing a live online makeup consultation service that utilizes augmented reality technology to allow consumers to preview products virtually before making a purchase....
View ArticleHow Amp Studios Is Helping New Creators Scale Their Business
For many creators, figuring out how to navigate partnerships, content strategy and other aspects of the role can be challenging. Because of this, many creators join content houses, where someone helps...
View ArticleIkea’s Big Blue Bag Is Bigger Than Ever Thanks to This Traveling Sculpture
Ikea is preparing to let Americans experience its iconic blue Frakta bag in a whole new way thanks to a 19-foot tall Big Blue Bag sculpture that will make its way across the U.S. this summer. The...
View ArticleIn Fox’s Women’s World Cup Campaign Kickoff, It’s Team USA Vs. Everyone
With less than two months until one of the biggest sporting events of the summer, Fox Sports revealed its flagship promo for the 2023 FIFA Women's World Cup. The U.S. Women's National Team is aiming...
View ArticlePutting People at the Heart of the Equation With the CEO of Sabra
On this episode of Marketing Vanguard, Sabra CEO Joey Bergstein sat down to talk about how he's navigating the transition from marketing to CEO all while putting people first. "For me, business was...
View ArticleWarner Bros. Pictures Uses Augmented Reality to Promote The Flash
Warner Bros. Pictures is letting people dress up like superheroes in augmented reality to promote the premiere of The Flash in theaters June 16. Superhero fans can download Perfect Corp.'s AR-try on...
View ArticleThe Ongoing Writers Strike Could Take Upfront Negotiations Off Script
The Writers Guild of America's strike didn't come out of the blue. Executives and creatives alike had been talking about the possibility of a work stoppage for several months before picketing began in...
View ArticleWith Workers TikToking on the Clock, Brands Rethink Employee Advocacy
On April 4, LA-based TikToker Melanie Moradi posted a Gucci unboxing video, unveiling the generous uniform set the designer brand bestows on all its new employees, herself included, to her 13,500...
View ArticleMaking the Business Case for Creativity
Upwork had an awareness problem. The freelancing platform had been around since 2013, but it didn't have wide recognition in the industry. Along came agency Alto with a creative idea based on the fact...
View ArticleAdweek’s Creative 100: 2023’s Most Innovative and Visionary Talents
Though warnings about the death of creativity are nothing new in an age of rapid technological innovation, this year the threat has felt more acute amid economic turmoil and the rise of generative AI....
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